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Tag Archive: Bacardi

Pernod “Confident We Will Prevail” In Havana Club Dispute

Following the recent launch of Bacardi’s “Forever Cuban” campaign for Havana Club rum, Pernod Ricard tells SND it remains confident it will prevail in the long-running battle over the U.S. trademark for the brand. Continue reading →

Posted in News on January 5, 2018

Bacardi’s “Forever Cuban” Campaign Reignites Havana Club Battle

Bacardi has opened a new front in its battle with Pernod Ricard over the Havana Club rum brand, provocatively asserting the Cuban credentials of its version of the brand in a new ad campaign that launched late last year. Continue reading →

Posted in News on January 4, 2018

Top 25 Spirits Brands Post Impressive Rise In 2017

While the U.S. spirits market is seeing increased contributions from craft and boutique offerings, early results for calendar year 2017 show that the industry’s major players remain very much in charge. Continue reading →

Posted in News on January 2, 2018

Liqueurs Look To Cocktail Trends To Boost Growth

Total liqueurs volumes in the U.S. market are projected to fall by 1.5% to 18.7 million cases this year, according to Impact Databank. Continue reading →

Posted in News on December 19, 2017

News Briefs for December 8, 2017

•Beam Suntory-owned Jim Beam has filed for a $585 million industrial revenue bond with the Kentucky Economic Development Finance Authority. Continue reading →

Posted in News on December 8, 2017

News Briefs for November 10, 2017

•New Jersey-based Royal Wine Corp. is launching a new limited edition under its Bartenura wine brand from Italy. Continue reading →

Posted in News on November 10, 2017

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