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Tag Archive: Bacardi

News Briefs for June 19, 2018

•Grupo Cuervo has announced that board member Michael Cheek will be leading transition efforts at Cuervo subsidiary Proximo Spirits following the departure of Proximo president and CEO Mark Teasdale. Continue reading →

Posted in News on June 19, 2018

News Briefs for June 7, 2018

•Wilson Daniels has added Brunello producer Val di Suga to its import portfolio on an exclusive basis, effective June 1. Continue reading →

Posted in News on June 7, 2018

News Briefs for June 6, 2018

•There was plenty of glitz and glamour at the 38th rendition of Auction Napa Valley, the Napa Valley Vintners’ (NVV) charity wine event, held May 31 to June 2. Continue reading →

Posted in News on June 6, 2018

Led By Patrón, Luxury Tequila Soars In The U.S.

The U.S. market’s luxury Tequila segment continues to surge to new heights. Continue reading →

Posted in News on May 17, 2018

Bacardi Targets Cognac, Whisky Drinkers With Premium Portfolio Revamp

Bacardi is looking to bring more consumers into the high-end rum category with a major revamp of its upscale range. Continue reading →

Posted in News on April 3, 2018

Impact Seminar: Pete Carr On Bacardi’s New Swagger, And Diageo’s Javier Ferrán On Luxury Marketing

Taking the stage in a much-anticipated speech at last week’s 42nd Annual Impact Marketing Seminar, Bacardi North America regional president Pete Carr addressed the audience on the topic, “Two Sides to Every Story: How Bacardi Got Its Swagger Back.” Continue reading →

Posted in News on March 16, 2018

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