Tag Archive: Beringer
Treasury Wine Estates (TWE) has seen innovative digital marketing efforts—epitomized by its Living Wine Labels app—help propel impressive growth for its 19 Crimes and Walking Dead brands among others lately.
•Treasury Wine Estates is extending the Beringer brand with Beringer Bros. Bourbon Barrel Aged wines, including a Chardonnay, Cabernet Sauvignon and Red Cuvee aged for 60 days in charred American oak Bourbon barrels and retailing at $18 a bottle. Continue reading →Posted in News on February 20, 2018
Treasury Wine Estates continues to make strides in the U.S. market, with sales in its Americas region rising 10% to A$1.1 billion ($872m) in the 12 months through June, representing the company’s full fiscal year. Continue reading →Posted in News on August 17, 2017
Imported wines are booming in China, up 44% to 62 million cases last year, according to Impact Databank. Continue reading →Posted in News on August 19, 2016
Treasury Wine Estates (TWE) is streamlining its supply and production operations in California as part of its integration of the recently acquired Diageo wine business. Continue reading →Posted in News on June 3, 2016
With premium wines showing robust growth in the U.S. market, it’s no surprise that some of the industry’s biggest players are ramping up their efforts at higher pricing tiers. Continue reading →Posted in News on March 18, 2016