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Tag Archive: Beringer

Treasury Sees “Living Wine Labels” App Drive Competitive Advantage

Treasury Wine Estates (TWE) has seen innovative digital marketing efforts—epitomized by its Living Wine Labels app—help propel impressive growth for its 19 Crimes and Walking Dead brands among others lately.

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Posted in News on June 5, 2018

News Briefs for February 20, 2018

•Treasury Wine Estates is extending the Beringer brand with Beringer Bros. Bourbon Barrel Aged wines, including a Chardonnay, Cabernet Sauvignon and Red Cuvee aged for 60 days in charred American oak Bourbon barrels and retailing at $18 a bottle. Continue reading →

Posted in News on February 20, 2018

Treasury’s Turnaround Continues, As Americas Sales Jump 10%

Treasury Wine Estates continues to make strides in the U.S. market, with sales in its Americas region rising 10% to A$1.1 billion ($872m) in the 12 months through June, representing the company’s full fiscal year. Continue reading →

Posted in News on August 17, 2017

China’s Consumers Flock To Imported Wines

Imported wines are booming in China, up 44% to 62 million cases last year, according to Impact Databank. Continue reading →

Posted in News on August 19, 2016

Treasury To Revamp Production Operations In California

Treasury Wine Estates (TWE) is streamlining its supply and production operations in California as part of its integration of the recently acquired Diageo wine business. Continue reading →

Posted in News on June 3, 2016

Impact Seminar: Treasury And E.&J. Gallo On Premiumization Plans

With premium wines showing robust growth in the U.S. market, it’s no surprise that some of the industry’s biggest players are ramping up their efforts at higher pricing tiers. Continue reading →

Posted in News on March 18, 2016

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