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Tag Archive: Black Velvet

After Years Of Decline, Canadian Whisky Is Holding Its Ground In 2016

For many years—from the early 1990s through 2010—Canadian whisky was a two-faceted category. Continue reading →

Posted in News on November 28, 2016

Mainstream Canadian Whisky Brands Struggle To Lift Pricing And Volume

Canadian whisky’s major players have added flavors and higher-end line extensions, but the category has still struggled, with U.S. sales volume merely flat last year at 14.57 million cases, after being flat in 2012 as well. Continue reading →

Posted in News on December 8, 2014

Interview, Part 2: Chris Fehrnstrom, CMO, Constellation Wine & Spirits

In Part 2 of this exclusive SND interview, Chris Fehrnstrom, chief marketing officer for Constellation Brands’ spirits and wine division, discusses how the whisk(e)y boom is impacting the company, Constellation’s efforts to reach female wine consumers and its international ambitions. Continue reading →

Posted in News on July 18, 2014

Canadian Whisky’s Top Players Take Share, Boosted By Flavored Offerings

Canadian whisky has been slowly yet steadily picking up steam in the U.S. market, accelerating from 0.2% growth in 2012 to 1.0% in 2013, according to Impact Databank. Continue reading →

Posted in News on April 28, 2014