Tag Archive: Bourbon
Maker’s Mark Reportedly Explores Barrel-Rinsing Technique To Boost Supply
Four months after consumer outcry nixed Maker’s Mark’s plan to gain additional supply by reducing its alcohol strength, Beam-owned Maker’s is reportedly considering employing a “state of the art rinse process” that could help it extract more Bourbon from each barrel. Continue reading →
Posted in News on June 3, 2013Impact Databank: Upscale Brands Drive Bourbon’s U.S. Growth
With the U.S. market’s whisk(e)y renaissance in full swing, the Bourbon category expanded by 650,000 cases last year, rising an aggregate 4% to 16.8 million cases, according to Impact Databank. Continue reading →
Posted in News on April 25, 2013News Briefs for March 28, 2013
•Brazil’s government has officially recognized Bourbon and Tennessee whiskey as distinctive products of the U.S., in a move expected to help fuel an ongoing increase in U.S. whiskey exports to the South American country. Continue reading →
Posted in News on March 28, 2013Wild Turkey Extends Russell’s Reserve With Single Barrel Bourbon
Campari’s Wild Turkey distillery has extended its Russell’s Reserve small-batch Bourbon brand with a new single barrel offering. Continue reading →
Posted in News on February 27, 2013Beam Lowering Maker’s Mark’s Alcohol To Meet Demand
Beam’s fast-rising Maker’s Mark Bourbon says it will reduce its alcohol-by-volume from its current 45% to 42% in a bid to keep pace with demand. Continue reading →
Posted in News on February 11, 2013Beam’s Red Stag, Diageo’s Bulleit Rising Rapidly, Fueling Bourbon’s Expansion
Red Stag and Bulleit may not be among the U.S. market’s top-selling Bourbon brands, but both are driving expansion and excitement in the category. Continue reading →
Posted in News on January 29, 2013
