Tag Archive: Brown-Forman
News Briefs for May 8, 2013
•Brown-Forman is set to double its marketing investment behind Finlandia with a new global campaign rolling out this spring under the tagline, “To the life less ordinary.” Continue reading →
Posted in News on May 8, 2013News Briefs for April 23, 2013
•Pernod Ricard’s Absolut vodka has added a new flavor, Absolut Cilantro, to its lineup. Continue reading →
Posted in News on April 23, 2013Gentleman Jack Gets First TV Ads In Quarter-Century
Brown-Forman has launched the first TV ad campaign for its super-premium Gentleman Jack brand since its release 25 years ago. Continue reading →
Posted in News on April 16, 2013News Briefs for April 16, 2013
•Moët Hennessy enjoyed a reported sales increase of 6% to €979 million ($1.3b) in the first three months of 2013, its fiscal first quarter. Continue reading →
Posted in News on April 16, 2013EXCLUSIVE: Two Years After Launch, Jack Daniel’s Tennessee Honey Nears Half A Million Cases
Brown-Forman wasn’t the first to extend its core whiskey brand with a flavor component, but after rolling out in spring 2011, its Jack Daniel’s Tennessee Honey offshoot is playing a leading role in the thriving flavored whiskey category. Continue reading →
Posted in News on April 11, 2013News Briefs for April 1, 2013
•Brown-Forman is launching a new program to sell personalized barrels of Old Forester Bourbon for $7,500 each, according to local news reports. Continue reading →
Posted in News on April 1, 2013
