Tag Archive: Captain Morgan
Despite attempts to fuel volume growth and jumpstart premiumization trends, the rum category has failed to make meaningful progress in the U.S. market, declining by 1.8% to 23 million cases last year, according to Impact Databank. Continue reading →Posted in News on July 5, 2016
The U.S. spirits market’s top 25 spirits brands achieved solid growth in 2015, but the same can’t be said for the market’s leading rum brands.
Diageo’s U.S. spirits volume declined by 2% in its fiscal first half, amid the company’s decision to dramatically reduce shipments of new products such as Ciroc Apple. Continue reading →Posted in News on January 28, 2016
Impact has released its annual list of “Blue Chip Brands.” This year’s group includes 58 brands from the spirits, wine and beer categories. Continue reading →Posted in News on October 2, 2015
Despite consumer tastes in the U.S. moving in the direction of aged spirits and full-flavored offerings, the rum category has been slow to make meaningful volume advances in recent years. Continue reading →Posted in News on July 23, 2015