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Tag Archive: Captain Morgan

Impact Databank: Rum Giants Bacardi, Captain Morgan Lose Ground, But Aim For Revival

The U.S. spirits market’s top 25 spirits brands achieved solid growth in 2015, but the same can’t be said for the market’s leading rum brands.

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Posted in News on February 2, 2016

Diageo Sales, Volume Slip In U.S., But Leading Brands Improve

Diageo’s U.S. spirits volume declined by 2% in its fiscal first half, amid the company’s decision to dramatically reduce shipments of new products such as Ciroc Apple. Continue reading →

Posted in News on January 28, 2016

Exclusive: Industry Stars Highlight Impact’s “Blue Chip Brands”

Impact has released its annual list of “Blue Chip Brands.” This year’s group includes 58 brands from the spirits, wine and beer categories. Continue reading →

Posted in News on October 2, 2015

Captain Morgan Targets Shot Occasion With New Cannon Blast Extension

Aiming to bolster its presence in the on-premise shot occasion, Diageo is extending Captain Morgan with a new offering called Cannon Blast. Continue reading →

Posted in News on September 3, 2015

Rum Loses Ground In U.S., But $15-And-Up Segment Enjoys Progress, Sees Upside

Despite consumer tastes in the U.S. moving in the direction of aged spirits and full-flavored offerings, the rum category has been slow to make meaningful volume advances in recent years. Continue reading →

Posted in News on July 23, 2015

EXCLUSIVE: Diageo North America President Larry Schwartz To Retire After Illustrious 40-Year Drinks Industry Career

Diageo North America president Larry Schwartz has announced his retirement, 40 years to the day after he began his illustrious career in the drinks industry. Continue reading →

Posted in News on June 15, 2015

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