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Tag Archive: Casamigos

Whiskies, Tequila Drive Gains As Diageo Looks To 2018

After posting an acceleration in top-line growth in the key North American market over the past year, Diageo is looking to bolster its core stable of brands and stoke the progress of growth players like Bulleit, Buchanan’s and Don Julio. Continue reading →

Posted in News on December 5, 2017

As Casamigos Joins The Diageo Tequila Portfolio, Don Julio Keeps Climbing

While Diageo’s $700 million bet on Casamigos Tequila has been making headlines this summer, the drinks giant’s Don Julio label remains among the hottest brands within Tequila’s high-end tier. Continue reading →

Posted in News on September 7, 2017

Diageo Completes Acquisition Of Casamigos

Diageo has completed its acquisition of super-premium Tequila brand Casamigos.  Continue reading →

Posted in News on August 16, 2017

Diageo’s $700 Million Bet On Casamigos Tequila

In 2013, Casamigos Tequila was launched to great fanfare—thanks largely to a glamorous ownership team led by actor George Clooney and nightlife entrepreneur Rande Gerber. Continue reading →

Posted in News on June 22, 2017

News Alert: Diageo Acquires Super-Premium Tequila Casamigos

Diageo has agreed to acquire super-premium Tequila brand Casamigos. The transaction values Casamigos at up to $1 billion, with initial consideration set at $700 million and a further potential $300 million based on a performance linked earn-out over 10 years. Continue reading →

Posted in News on June 21, 2017

Patrón’s Growth Continues Despite New Challengers At Tequila’s Luxury End

Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others. Continue reading →

Posted in News on May 16, 2016

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