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Tag Archive: Casamigos

News Alert: Diageo Acquires Super-Premium Tequila Casamigos

Diageo has agreed to acquire super-premium Tequila brand Casamigos. The transaction values Casamigos at up to $1 billion, with initial consideration set at $700 million and a further potential $300 million based on a performance linked earn-out over 10 years. Continue reading →

Posted in News on June 21, 2017

Patrón’s Growth Continues Despite New Challengers At Tequila’s Luxury End

Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others. Continue reading →

Posted in News on May 16, 2016

Can You Trust Sidney Frank Importing Co.?

On July 9 of this year, Shanken News Daily published a story stating that Lee Einsidler, longtime CEO of Sidney Frank Importing, was leaving “to head up a new company, Casamigos Importing, which will be the exclusive national importer and marketer of Casamigos Tequila, formerly represented by Sidney Frank.” Continue reading →

Posted in News on November 23, 2015

After Long Decline, Jose Cuervo Finds Silver Lining To Achieve Turnaround

After years of struggle while the Tequila category achieved some of the most impressive growth in the spirits business, Jose Cuervo is again on the rise.

Continue reading →

Posted in News on November 16, 2015

Special Report, Part 2: Fast-Rising New Entries Make Luxury Tequila Even Hotter

The luxury Tequila category, whose impressive success has been driven in recent years by brands like Patrón, Don Julio and Avión, has seen an influx of surging new entrants that are propelling the segment to even stronger growth in 2015. Continue reading →

Posted in News on August 14, 2015

Exclusive: Lee Einsidler Leaving Sidney Frank To Head Up Import Company For Casamigos

Lee Einsidler, longtime CEO of Sidney Frank Importing, is leaving to head up a new company, Casamigos Importing, which will be the exclusive national importer and marketer of Casamigos Tequila, formerly represented by Sidney Frank. Continue reading →

Posted in News on July 9, 2015

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