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Tag Archive: Casamigos

After Long Decline, Jose Cuervo Finds Silver Lining To Achieve Turnaround

After years of struggle while the Tequila category achieved some of the most impressive growth in the spirits business, Jose Cuervo is again on the rise.

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Posted in News on November 16, 2015

Special Report, Part 2: Fast-Rising New Entries Make Luxury Tequila Even Hotter

The luxury Tequila category, whose impressive success has been driven in recent years by brands like Patrón, Don Julio and Avión, has seen an influx of surging new entrants that are propelling the segment to even stronger growth in 2015. Continue reading →

Posted in News on August 14, 2015

Exclusive: Lee Einsidler Leaving Sidney Frank To Head Up Import Company For Casamigos

Lee Einsidler, longtime CEO of Sidney Frank Importing, is leaving to head up a new company, Casamigos Importing, which will be the exclusive national importer and marketer of Casamigos Tequila, formerly represented by Sidney Frank. Continue reading →

Posted in News on July 9, 2015

News Briefs for June 16, 2015

•Sidney Frank Importing Company has launched a new marketing campaign supporting its Casamigos Tequila in which it invites consumers to document their experiences entertaining with friends. Continue reading →

Posted in News on June 16, 2015

Brown Spirits Ramp Up Innovation Efforts, As Flavored Vodka Shifts Gears

With vodka’s growth cooling and the whisk(e)y renaissance in full swing, brown spirits are leading innovation efforts across the U.S. market, courting both connoisseurs with upscale, craft-like offerings and neophytes with a variety of entry-level and flavored options. Continue reading →

Posted in News on June 12, 2015

News Briefs for October 21, 2014

•Casamigos Tequila has extended its ultra-premium lineup with a new Añejo entry. Continue reading →

Posted in News on October 21, 2014

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