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Tag Archive: Cîroc

Diageo’s U.S. Sales Rise 3%, As Whisk(e)y Growth Offsets Vodka Struggles

Diageo has posted a 3% increase in its U.S. business for the 12 months through June, as solid growth across a number of whisk(e)y brands overcame ongoing softness in the vodka category. Continue reading →

Posted in News on July 26, 2018

Diageo’s Cîroc Enters Brandy Category

Diageo’s Cîroc brand is branching out beyond vodka to enter the brandy category. Continue reading →

Posted in News on June 11, 2018

News Briefs for April 4, 2018

•Diageo is relaunching Cîroc Summer Colada, a former limited edition, as a summer seasonal offering. Continue reading →

Posted in News on April 4, 2018

Interview, Part 2: Diageo NA’s Deirdre Mahlan And James Thompson

In the second part of our interview with Diageo NA president Deirdre Mahlan and James Thompson, the conversation touches on the solid gains occurring across Diageo’s portfolio of whiskies, as well as the resurgence of Captain Morgan and plans to reinvigorate the company’s key vodka brands. Continue reading →

Posted in News on March 14, 2018

Leading Vodka Brands Reload To Take On Tito’s Challenge

Even as consumers continue to gravitate toward brown spirits, vodka remains the spirits industry’s undisputed champion, accounting for roughly one-third of the total market. Continue reading →

Posted in News on January 9, 2018

Whiskies, Tequila Drive Gains As Diageo Looks To 2018

After posting an acceleration in top-line growth in the key North American market over the past year, Diageo is looking to bolster its core stable of brands and stoke the progress of growth players like Bulleit, Buchanan’s and Don Julio. Continue reading →

Posted in News on December 5, 2017

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