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Tag Archive: Cîroc

News Briefs for August 14, 2017

•Diageo will extend its Cîroc vodka brand this fall with the launch of a new French Vanilla flavor. Continue reading →

Posted in News on August 14, 2017

News Briefs for April 3, 2017

•Cîroc has announced a new summer-inspired flavor Summer Colada, a coconut- and pineapple-flavored, 35%-abv vodka. Continue reading →

Posted in News on April 3, 2017

Diageo Rises In First Half On Strong U.S. Sales Growth

Diageo achieved solid sales growth in the U.S. market in the first half of its fiscal year, driven by significant progress for its top whisk(e)y brands. Continue reading →

Posted in News on January 26, 2017

Diageo Launches New Push For Cîroc, Taps Veteran Marketer To Drive North American Whiskies

Diageo has unveiled a new marketing campaign for Cîroc vodka. Created in partnership with Sean “Diddy” Combs, the brand’s new “Let’s Get It” push has an aspirational theme intended to “encourage entrepreneurs and creators to pursue their passions.” Continue reading →

Posted in News on September 2, 2016

Top Luxury Vodkas Look For Turnaround

It’s been a tough ride for super-premium vodka in the U.S. market lately, with brands above $25 a 750-ml. declining by a collective 6% last year, according to Impact Databank. Continue reading →

Posted in News on August 16, 2016

Diageo Enjoys Rebound In 2016, As Nearly Every Major Brand Posts Growth In U.S.

Diageo’s spirits portfolio enjoyed a strong turnaround in the U.S. market in fiscal 2016, as nearly every major brand in its lineup posted organic sales growth—including an array of brands that lost ground a year ago. Continue reading →

Posted in News on July 28, 2016

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