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Tag Archive: Cîroc

Diageo Launches New Push For Cîroc, Taps Veteran Marketer To Drive North American Whiskies

Diageo has unveiled a new marketing campaign for Cîroc vodka. Created in partnership with Sean “Diddy” Combs, the brand’s new “Let’s Get It” push has an aspirational theme intended to “encourage entrepreneurs and creators to pursue their passions.” Continue reading →

Posted in News on September 2, 2016

Top Luxury Vodkas Look For Turnaround

It’s been a tough ride for super-premium vodka in the U.S. market lately, with brands above $25 a 750-ml. declining by a collective 6% last year, according to Impact Databank. Continue reading →

Posted in News on August 16, 2016

Diageo Enjoys Rebound In 2016, As Nearly Every Major Brand Posts Growth In U.S.

Diageo’s spirits portfolio enjoyed a strong turnaround in the U.S. market in fiscal 2016, as nearly every major brand in its lineup posted organic sales growth—including an array of brands that lost ground a year ago. Continue reading →

Posted in News on July 28, 2016

Diageo Sales, Volume Slip In U.S., But Leading Brands Improve

Diageo’s U.S. spirits volume declined by 2% in its fiscal first half, amid the company’s decision to dramatically reduce shipments of new products such as Ciroc Apple. Continue reading →

Posted in News on January 28, 2016

News Briefs for October 30, 2015

•Anheuser-Busch InBev’s U.S. depletions declined by 2.1% in the third quarter, as the beer giant’s biggest brand—Bud Light—continued to struggle, as did the Rita’s RTD range and ABI’s value portfolio. Continue reading →

Posted in News on October 30, 2015

EXCLUSIVE: Impact Databank’s Fastest-Rising Vodka Brands In The U.S.

While it’s no secret that the U.S. market’s vodka category has been under siege from brown spirits recently, it still managed to grow 1.5% to 72.6 million nine-liter cases in 2014, according to Impact Databank. Continue reading →

Posted in News on August 5, 2015

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