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Tag Archive: Cîroc

Diageo Enjoys Rebound In 2016, As Nearly Every Major Brand Posts Growth In U.S.

Diageo’s spirits portfolio enjoyed a strong turnaround in the U.S. market in fiscal 2016, as nearly every major brand in its lineup posted organic sales growth—including an array of brands that lost ground a year ago. Continue reading →

Posted in News on July 28, 2016

Diageo Sales, Volume Slip In U.S., But Leading Brands Improve

Diageo’s U.S. spirits volume declined by 2% in its fiscal first half, amid the company’s decision to dramatically reduce shipments of new products such as Ciroc Apple. Continue reading →

Posted in News on January 28, 2016

News Briefs for October 30, 2015

•Anheuser-Busch InBev’s U.S. depletions declined by 2.1% in the third quarter, as the beer giant’s biggest brand—Bud Light—continued to struggle, as did the Rita’s RTD range and ABI’s value portfolio. Continue reading →

Posted in News on October 30, 2015

EXCLUSIVE: Impact Databank’s Fastest-Rising Vodka Brands In The U.S.

While it’s no secret that the U.S. market’s vodka category has been under siege from brown spirits recently, it still managed to grow 1.5% to 72.6 million nine-liter cases in 2014, according to Impact Databank. Continue reading →

Posted in News on August 5, 2015

EXCLUSIVE: Diageo North America President Larry Schwartz To Retire After Illustrious 40-Year Drinks Industry Career

Diageo North America president Larry Schwartz has announced his retirement, 40 years to the day after he began his illustrious career in the drinks industry. Continue reading →

Posted in News on June 15, 2015

News Briefs for March 2, 2015

•Diageo’s Cîroc vodka has launched a new campaign on Instagram, making it the first alcohol brand to launch paid-for advertising on the social media platform, according to news reports. Continue reading →

Posted in News on March 2, 2015

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