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Tag Archive: Crown Royal

Interview, Part 2: Diageo NA’s Deirdre Mahlan And James Thompson

In the second part of our interview with Diageo NA president Deirdre Mahlan and James Thompson, the conversation touches on the solid gains occurring across Diageo’s portfolio of whiskies, as well as the resurgence of Captain Morgan and plans to reinvigorate the company’s key vodka brands. Continue reading →

Posted in News on March 14, 2018

Top Whiskies Extend Their Growth Streak In U.S. Market

With consumers eagerly exploring across multiple brown spirits categories, it comes as little surprise that 2017 was a strong year for the U.S. market’s major whisk(e)y brands. Continue reading →

Posted in News on January 18, 2018

Whiskies, Tequila Drive Gains As Diageo Looks To 2018

After posting an acceleration in top-line growth in the key North American market over the past year, Diageo is looking to bolster its core stable of brands and stoke the progress of growth players like Bulleit, Buchanan’s and Don Julio. Continue reading →

Posted in News on December 5, 2017

Canadian Whisky Looks To Rise With Upscale Innovation

At first glance, the numbers don’t look pretty. Excepting its flavored expressions, Canadian whisky’s U.S. depletions have endured four straight years of decline, and Impact Databank projects that trend to continue this year. Continue reading →

Posted in News on November 9, 2017

Flavors Drive Crown Royal Forward

Long the torchbearer for Canadian whisky, Diageo’s Crown Royal continues to dominate the category at nearly 4 million cases in the U.S. market, excluding its flavored varieties. Continue reading →

Posted in News on October 26, 2017

News Briefs for September 11, 2017

•Diageo’s Crown Royal has launched a new campaign platform, featuring the tagline “Hydrate Generously.” Continue reading →

Posted in News on September 11, 2017

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