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Tag Archive: Crown Royal

Canadian Whisky Looks To Rise With Upscale Innovation

At first glance, the numbers don’t look pretty. Excepting its flavored expressions, Canadian whisky’s U.S. depletions have endured four straight years of decline, and Impact Databank projects that trend to continue this year. Continue reading →

Posted in News on November 9, 2017

Flavors Drive Crown Royal Forward

Long the torchbearer for Canadian whisky, Diageo’s Crown Royal continues to dominate the category at nearly 4 million cases in the U.S. market, excluding its flavored varieties. Continue reading →

Posted in News on October 26, 2017

News Briefs for September 11, 2017

•Diageo’s Crown Royal has launched a new campaign platform, featuring the tagline “Hydrate Generously.” Continue reading →

Posted in News on September 11, 2017

Crown Royal, Bulleit And Don Julio Drive Diageo’s U.S. Sales, As Global Business Accelerates

Strong growth in whisk(e)y and Tequila boosted Diageo’s U.S. business in the company’s full fiscal year ended in June. Continue reading →

Posted in News on July 27, 2017

News Briefs for May 10, 2017

•Diageo’s Crown Royal has released a new limited expression finished in California Cabernet barrels. Continue reading →

Posted in News on May 10, 2017

Diageo Rises In First Half On Strong U.S. Sales Growth

Diageo achieved solid sales growth in the U.S. market in the first half of its fiscal year, driven by significant progress for its top whisk(e)y brands. Continue reading →

Posted in News on January 26, 2017

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