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Tag Archive: Crown Royal

Canadian Whisky Builds Value With A Focus On Rye

While tapping into growth with flavors Canadian whisky is also building value by leveraging its strength in the rye segment. Continue reading →

Posted in News on December 1, 2016

After Years Of Decline, Canadian Whisky Is Holding Its Ground In 2016

For many years—from the early 1990s through 2010—Canadian whisky was a two-faceted category. Continue reading →

Posted in News on November 28, 2016

Diageo Launches “Whiskey 5” Retail Program In Bid To Demystify Category

Diageo North America is rolling out a new retail initiative intended to educate and guide newer consumers through its expansive whisk(e)y portfolio. Continue reading →

Posted in News on November 21, 2016

Amid Regal Apple’s Success, Crown Royal Keeps Betting Big On Flavors

With its Regal Apple extension soaring to lofty heights, Canadian whisky brand Crown Royal continues to bet big on the flavored segment. Continue reading →

Posted in News on October 6, 2016

Diageo Enjoys Rebound In 2016, As Nearly Every Major Brand Posts Growth In U.S.

Diageo’s spirits portfolio enjoyed a strong turnaround in the U.S. market in fiscal 2016, as nearly every major brand in its lineup posted organic sales growth—including an array of brands that lost ground a year ago. Continue reading →

Posted in News on July 28, 2016

Impact Databank: Johnnie Walker Leads The Global Value Rankings, But Hennessy Is Climbing

When it comes to the world’s most valuable spirits brands, there’s Johnnie Walker and then everyone else. Even as the Scotch leader shed more than 2 million cases in volume over the past few years, it continues to ring up annual retail value in excess of $5 billion, according to Impact Databank. Continue reading →

Posted in News on May 12, 2016

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