Exclusive news and research on the wine, spirits and beer business

Tag Archive: DeLeón

News Briefs for October 11, 2016

•Pernod Ricard is unveiling two new luxury single malt Scotch whisky expressions under its Longmorn brand, including a 23-year-old and a 16-year-old. Continue reading →

Posted in News on October 11, 2016

Proximo Enters Burgeoning Mezcal Segment With Creyente Brand

Proximo Spirits is moving into the small but fast-growing mezcal category with a new upscale brand, Creyente. Continue reading →

Posted in News on May 18, 2016

Exclusive: Proximo To Debut Virginia Black Whiskey Created By DeLeon Founder

Proximo Spirits will launch a new American whiskey offering from DeLeon Tequila founder Brent Hocking on May 1. Continue reading →

Posted in News on April 20, 2016

After Long Decline, Jose Cuervo Finds Silver Lining To Achieve Turnaround

After years of struggle while the Tequila category achieved some of the most impressive growth in the spirits business, Jose Cuervo is again on the rise.

Continue reading →

Posted in News on November 16, 2015

Brown Spirits Ramp Up Innovation Efforts, As Flavored Vodka Shifts Gears

With vodka’s growth cooling and the whisk(e)y renaissance in full swing, brown spirits are leading innovation efforts across the U.S. market, courting both connoisseurs with upscale, craft-like offerings and neophytes with a variety of entry-level and flavored options. Continue reading →

Posted in News on June 12, 2015

News Briefs for April 14, 2015

•Diageo and Sean “Diddy” Combs are backing their luxury DeLeón Tequila brand with a new millennial-targeted campaign. Continue reading →

Posted in News on April 14, 2015

← Older posts