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Tag Archive: Dewar’s

News Briefs for October 22, 2018

•Bacardi’s Dewar’s Blended Scotch whisky is kicking off a new $15 million global marketing campaign today with an ad debuting on U.S. television networks. Continue reading →

Posted in News on October 22, 2018

News Briefs for May 3, 2018

•Bacardi Ltd. has named Brian Cox vice president, Dewar’s, effective immediately. Continue reading →

Posted in News on May 3, 2018

Scotch Whisky’s U.S. Growth Being Driven By An Influx Of New Consumers

While American and Irish whiskies have captured much of the enthusiasm surrounding the whisk(e)y boom, Scotch is also showing improved results lately, particularly at the high end. Continue reading →

Posted in News on September 25, 2017

As Single Malt Thrives, Blended Scotch Looks To Turn The Corner

As whiskies surge in the U.S. market, blended Scotch is being left out of the boom. Continue reading →

Posted in News on October 19, 2016

Exclusive: Mike Dolan And Swizz Beatz On Bacardi’s New Cultural Platform

Earlier this week, Bacardi Ltd. announced a new alliance with artist and entrepreneur Swizz Beatz intended to position its brands front-and-center with the younger consumer demographic. Under the multi-year partnership, Beatz, who has previously worked with Reebok, Christian Louboutin, Aston Martin and other brands, will assume the title of global chief creative for culture, and be involved in marketing, advertising, innovation and selling platforms across the entire Bacardi portfolio. In this exclusive interview, Bacardi CEO Mike Dolan and Beatz spoke from Shanghai with SND senior editor Daniel Marsteller, discussing their goals for the new project. Continue reading →

Posted in News on July 14, 2016

Impact Seminar Snapshot: Diageo, Bacardi, William Grant Firmly Focused On Future

Diageo, Bacardi and William Grant & Sons market some of the most established and best-known spirits brands in the world. However, in addressing attendees at last week’s 40th annual Impact Seminar, top executives from all three companies stressed the need to embrace change as a core element for achieving success in today’s drinks market. Continue reading →

Posted in News on March 17, 2016

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