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Tag Archive: Diageo

Diageo North America Sales Turn Positive In Third Quarter As Global Revenue Slips

Diageo posted a 0.7% global decline in net sales in its third quarter, ended in March, as Asia Pacific (-6%) and Latin America (-10%), two formerly high-flying emerging markets, weighed down results. Continue reading →

Posted in News on April 16, 2015

News Briefs for April 14, 2015

•Diageo and Sean “Diddy” Combs are backing their luxury DeLeón Tequila brand with a new millennial-targeted campaign. Continue reading →

Posted in News on April 14, 2015

Impact Seminar Snapshot: Peter McDonough On Diageo’s Luxury Branding

With a vast portfolio featuring some of the world’s most prominent super-premium spirits brands—including Johnnie Walker Scotch and Cîroc vodka—Diageo has proven to be well-versed in the language of luxury marketing. Continue reading →

Posted in News on March 30, 2015

News Briefs for March 20, 2015

•Diageo is planning to include nutritional information and alcohol content per serving on its Smirnoff vodka, Tanqueray gin and Guinness stout labels or on its responsible drinking website. Continue reading →

Posted in News on March 20, 2015

News Briefs for March 17, 2015

•Napa-based Crimson Wine Group saw revenues advance by 3% to $58 million last year on a volume increase of 2% to 315,000 cases, the company said. Continue reading →

Posted in News on March 17, 2015

News Briefs for March 13, 2015

•Smirnoff vodka has inked a new multi-year sponsorship agreement with entertainment group Live Nation. Continue reading →

Posted in News on March 13, 2015

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