Exclusive news and research on the wine, spirits and beer business

Tag Archive: Diageo

After Don Julio Acquisition, Diageo Will Spend $400 Million On Expanding Mexico Operations

Following last Friday’s announcement that Diageo had secured 100% ownership of Tequila Don Julio, the drinks giant now says it plans to spend $400 million over five years to boost its Mexican production facilities and agave farming capacity, among other initiatives. Continue reading →

Posted in News on March 4, 2015

News Briefs for March 2, 2015

•Diageo’s Cîroc vodka has launched a new campaign on Instagram, making it the first alcohol brand to launch paid-for advertising on the social media platform, according to news reports. Continue reading →

Posted in News on March 2, 2015

Diageo Completes Acquisition Of Don Julio

Diageo has gained full ownership of Don Julio Tequila, following completion of a deal to acquire the 50% stake in the brand that it didn’t already own. Continue reading →

Posted in News on February 27, 2015

Diageo To Unveil “Smart” Bottle For Johnnie Walker Blue

Diageo has collaborated with printed electronics and “smart systems” developer Thin Film Electronics ASA on a new “smart bottle” for Johnnie Walker Blue Label. Continue reading →

Posted in News on February 25, 2015

News Briefs for February 12, 2015

•Beam Suntory has introduced two new offerings under its Skinnygirl brand, a Spicy Lime Margarita and a Pinot Noir, bringing the franchise to a total of 20 products. Continue reading →

Posted in News on February 12, 2015

News Briefs for February 10, 2015

•Diageo is launching its second annual collector’s edition of Johnnie Walker Scotch whisky in celebration of the Lunar New Year. Continue reading →

Posted in News on February 10, 2015

← Older posts