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Tag Archive: Diageo

Patrón Spirits Goes Further Upmarket, Launching Luxury Roca Patrón Range

As leading U.S. spirits marketers like Diageo, Pernod Ricard, Beam Suntory and Sidney Frank Importing Co. have made aggressive plays into the high-end Tequila market of late, Patrón Spirits Co.—which essentially created the segment with its flagship Patrón Tequila brand—has gone further upmarket with a new line of artisanal Tequilas called Roca Patrón. Continue reading →

Posted in News on July 16, 2014

Interview, Part 2: Tom Looney, President, Diageo Guinness USA

In Part 2 of this SND interview, Diageo Guinness USA president Tom Looney discusses plans for the beers in the DGUSA portfolio beyond Guinness, as well as the fate of the pouch business and the group’s latest efforts on the innovation front. Continue reading →

Posted in News on July 10, 2014

Diageo Gains Majority Control Of India’s USL, Ups Lead In Global Spirits Market

After a lengthy struggle, Diageo has succeeded in taking majority control of Indian spirits giant United Spirits Ltd. (USL). Continue reading →

Posted in News on July 2, 2014

Diageo’s Shares Rise On Rumors Of Merger With SABMiller

After falling to its lowest point in nearly two months late last week, Diageo’s share price has enjoyed a bounce amid rumors of a potential merger between itself and SABMiller. Continue reading →

Posted in News on June 30, 2014

News Briefs for June 13, 2014

•Diageo has unveiled Crown Royal Monarch 75th Anniversary Blend, the latest limited release from the Canadian whisky brand that celebrates its history tied to King George VI and Queen Elizabeth’s visit to Canada in 1939. Continue reading →

Posted in News on June 13, 2014

News Briefs for June 12, 2014

•Diageo is adding a limited-production Old Tom Gin to its Tanqueray brand this month, created by master distiller Tom Nichol. Continue reading →

Posted in News on June 12, 2014

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