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Tag Archive: Diageo

Impact Seminar Snapshot: Peter McDonough On Diageo’s Luxury Branding

With a vast portfolio featuring some of the world’s most prominent super-premium spirits brands—including Johnnie Walker Scotch and Cîroc vodka—Diageo has proven to be well-versed in the language of luxury marketing. Continue reading →

Posted in News on March 30, 2015

News Briefs for March 20, 2015

•Diageo is planning to include nutritional information and alcohol content per serving on its Smirnoff vodka, Tanqueray gin and Guinness stout labels or on its responsible drinking website. Continue reading →

Posted in News on March 20, 2015

News Briefs for March 17, 2015

•Napa-based Crimson Wine Group saw revenues advance by 3% to $58 million last year on a volume increase of 2% to 315,000 cases, the company said. Continue reading →

Posted in News on March 17, 2015

News Briefs for March 13, 2015

•Smirnoff vodka has inked a new multi-year sponsorship agreement with entertainment group Live Nation. Continue reading →

Posted in News on March 13, 2015

Exclusive: Value Growth Among The World’s Top 100 Spirits Brands

Impact’s exclusive report on the world’s 100 most valuable spirits brands in 2014 reveals that the flavor craze that has contributed to vodka’s growth for over a decade has essentially shifted to whiskies and liqueurs. Continue reading →

Posted in News on March 12, 2015

News Briefs for March 12, 2015

•Diageo is set to reintroduce the I.W. Harper Bourbon brand, which it stopped selling in the U.S. in the 1990s. Continue reading →

Posted in News on March 12, 2015

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