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Tag Archive: Diageo

Treasury’s Profit More Than Doubles On Premiumization, Diageo Deal

While everyone in the drinks business talks about premiumization, perhaps no one has more effectively implemented a premiumization strategy than Treasury Wine Estates CEO Michael Clarke. Continue reading →

Posted in News on August 18, 2016

Top Luxury Vodkas Look For Turnaround

It’s been a tough ride for super-premium vodka in the U.S. market lately, with brands above $25 a 750-ml. declining by a collective 6% last year, according to Impact Databank. Continue reading →

Posted in News on August 16, 2016

Diageo Reserve’s New On-Premise Playbook: The Inside Story

Facing a furor in the whisky world over the end of its Masters of Whisky ambassador program, Diageo tells SND that what’s been cast as a cost-saving move is actually an aggressive increase in its on-trade investment in the U.S. market. Continue reading →

Posted in News on August 12, 2016

Premium Vodkas Fight To Make Headway In Competitive $15-$25 Segment

The U.S. vodka market faces a competitive pricing landscape and intense pressure from brown spirits, but its volumes are still growing—particularly on the premium side. Continue reading →

Posted in News on August 9, 2016

News Briefs for August 3, 2016

•O’Neill Vintners & Distillers has acquired fellow California winery Robert Hall, based in Paso Robles. Continue reading →

Posted in News on August 3, 2016

Diageo Enjoys Rebound In 2016, As Nearly Every Major Brand Posts Growth In U.S.

Diageo’s spirits portfolio enjoyed a strong turnaround in the U.S. market in fiscal 2016, as nearly every major brand in its lineup posted organic sales growth—including an array of brands that lost ground a year ago. Continue reading →

Posted in News on July 28, 2016

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