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Tag Archive: Diageo

Diageo’s $700 Million Bet On Casamigos Tequila

In 2013, Casamigos Tequila was launched to great fanfare—thanks largely to a glamorous ownership team led by actor George Clooney and nightlife entrepreneur Rande Gerber. Continue reading →

Posted in News on June 22, 2017

News Alert: Diageo Acquires Super-Premium Tequila Casamigos

Diageo has agreed to acquire super-premium Tequila brand Casamigos. The transaction values Casamigos at up to $1 billion, with initial consideration set at $700 million and a further potential $300 million based on a performance linked earn-out over 10 years. Continue reading →

Posted in News on June 21, 2017

News Briefs for June 21, 2017

•Diageo is looking to build its presence within the non-alcoholic sector through its Distill Ventures brand incubator, according to news reports. Continue reading →

Posted in News on June 21, 2017

News Briefs for June 9, 2017

•Deutsch Family Wine & Spirits tells SND it will vigorously defend its Redemption Bourbon brand in the face of a trademark infringement claim lodged by Diageo’s Bulleit. Continue reading →

Posted in News on June 9, 2017

News Briefs for June 8, 2017

•Palm Bay International has added Australian Vintage Ltd.’s Tempus Two wines to its import portfolio. Continue reading →

Posted in News on June 8, 2017

News Briefs for June 7, 2017

•Diageo has appointed Peter Wiens as brewmaster for its new Guinness Open Gate Brewery & Barrel House in Relay, Maryland. Continue reading →

Posted in News on June 7, 2017

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