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Tag Archive: Diageo

News Briefs for May 27, 2016

•Diageo North America’s national accounts team is set to come under new leadership on June 1, as current senior vice president, national accounts, Brent Albertson has decided to leave the company. Continue reading →

Posted in News on May 27, 2016

Former Bacardi President Ferrán To Become Diageo Chairman

Diageo has announced that Javier Ferrán will be appointed to its board as “chairman designate,” and will become chairman of the company on January 1, 2017, when current chairman Franz Humer retires. Continue reading →

Posted in News on May 18, 2016

Patrón’s Growth Continues Despite New Challengers At Tequila’s Luxury End

Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others. Continue reading →

Posted in News on May 16, 2016

Diageo Embarks On Multi-Billion-Dollar Media Buying Review

Diageo has launched an agency review of its multi-billion-dollar global media buying and planning.

Continue reading →

Posted in News on May 13, 2016

Impact Databank: Johnnie Walker Leads The Global Value Rankings, But Hennessy Is Climbing

When it comes to the world’s most valuable spirits brands, there’s Johnnie Walker and then everyone else. Even as the Scotch leader shed more than 2 million cases in volume over the past few years, it continues to ring up annual retail value in excess of $5 billion, according to Impact Databank. Continue reading →

Posted in News on May 12, 2016

News Briefs for April 22, 2016

•Diageo’s Smirnoff Ice has extended its RTD lineup with a new range of non-carbonated malt beverages. Continue reading →

Posted in News on April 22, 2016

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