Exclusive news and research on the wine, spirits and beer business

Tag Archive: Diageo

B-F, Diageo Continue Battle Over Tennessee Whiskey Definition

Diageo and Brown-Forman continue to be at odds over a 2013 Tennessee state law regulating the designation “Tennessee whiskey.” Continue reading →

Posted in News on October 31, 2014

News Briefs for October 31, 2014

•Diageo has officially launched a range of new flavored whiskies under the Jeremiah Weed brand. Continue reading →

Posted in News on October 31, 2014

Diageo Debuts New Global Campaign Touting Johnnie Walker’s Upscale Tiers

Diageo is backing its Johnnie Walker Scotch whisky brand with an ambitious new global advertising campaign focused on four of the brand’s upscale expressions. Continue reading →

Posted in News on October 30, 2014

Blended Scotch Players Tout New Expressions In Bid To Revitalize The Category

With sales of Bourbon and Irish whiskey soaring, blended Scotch brands are feeling the heat in the U.S. market. Continue reading →

Posted in News on October 24, 2014

Guinness Targets Luxury Segment With New “Guinness The 1759”

Diageo Guinness USA will climb the pricing ladder with next month’s launch of a new beer called Guinness The 1759. Continue reading →

Posted in News on October 23, 2014

Diageo Sales Drop By 1.5% In First Quarter, But Company Projects Better Results Ahead

While Diageo’s organic net sales declined by 1.5% in its first fiscal quarter, the drinks giant says it expects improved performance—and positive sales growth—over the next three quarters of the year. Continue reading →

Posted in News on October 16, 2014

← Older posts