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Tag Archive: Diageo

Canadian Whisky Builds Value With A Focus On Rye

While tapping into growth with flavors Canadian whisky is also building value by leveraging its strength in the rye segment. Continue reading →

Posted in News on December 1, 2016

Diageo’s Buchanan’s Bidding To Transcend Scotch Whisky Category

Propelled by a strong following within the Latino community, Buchanan’s is currently the fastest-growing Scotch whisky brand in the U.S. market, having expanded by 55% since 2012, according to Impact Databank. Continue reading →

Posted in News on November 29, 2016

News Briefs for November 21, 2016

•Diageo is closing its rum maturation and warehousing operation in St. Croix by the end of next year. Continue reading →

Posted in News on November 21, 2016

News Briefs for November 11, 2016

•Diageo’s Ketel One is introducing an on-pack virtual reality kit this holiday season. Continue reading →

Posted in News on November 11, 2016

Diageo Unveils New Mixology Program For Johnnie Walker

Diageo North America has launched a national mixology program for Johnnie Walker, aimed at expanding the repertoire of flavors used in Scotch whisky cocktails. Continue reading →

Posted in News on November 10, 2016

News Briefs for November 4, 2016

•Treasury Wine Estates (TWE) has announced plans to add the Truvee wine brand—acquired in its $600 million purchase of the former Diageo wine business last year—to its global portfolio in an appeal to female drinkers. Continue reading →

Posted in News on November 4, 2016

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