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Tag Archive: Don Julio

Jameson Still Dominant, But Competitors Are Rising In The Irish Whiskey Arena

Jameson has become synonymous with Irish whiskey, but the category’s other leading brands are also enjoying considerable growth in the U.S. market. Continue reading →

Posted in News on October 5, 2015

Special Report, Part 2: Fast-Rising New Entries Make Luxury Tequila Even Hotter

The luxury Tequila category, whose impressive success has been driven in recent years by brands like Patrón, Don Julio and Avión, has seen an influx of surging new entrants that are propelling the segment to even stronger growth in 2015. Continue reading →

Posted in News on August 14, 2015

Special Report, Part 1: Luxury Tequila’s Robust Growth Takes Category To New Heights

Tequila, perhaps more than any other spirits category, has undergone a dramatic transition within the U.S. market over the past two decades. Continue reading →

Posted in News on August 13, 2015

After Don Julio Acquisition, Diageo Will Spend $400 Million On Expanding Mexico Operations

Following last Friday’s announcement that Diageo had secured 100% ownership of Tequila Don Julio, the drinks giant now says it plans to spend $400 million over five years to boost its Mexican production facilities and agave farming capacity, among other initiatives. Continue reading →

Posted in News on March 4, 2015

Diageo Completes Acquisition Of Don Julio

Diageo has gained full ownership of Don Julio Tequila, following completion of a deal to acquire the 50% stake in the brand that it didn’t already own. Continue reading →

Posted in News on February 27, 2015

Diageo Sells Bushmills To Casa Cuervo, Gets Full Control Of Don Julio Plus $408M

Diageo, which has made a concerted effort to rebuild its Tequila business after Jose Cuervo left its portfolio last year, took a big step forward in the category earlier today with the purchase of the 50% stake of fast-rising Don Julio that it didn’t already own. Continue reading →

Posted in News on November 3, 2014

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