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Tag Archive: Don Julio

Exclusive: Tequila’s Rise Driven By 100%-Agave Entries While Cuervo Struggles

Driven by the continuing expansion of the 100%-agave segment, the U.S. Tequila market continues to carve out solid growth. Continue reading →

Posted in News on May 21, 2014

Diageo Is Bullish On DeLeón, But Is Also Open To More Tequila Deals

Diageo North America president Larry Schwartz is intent on quickly replacing the profitability lost with the departure of Jose Cuervo from the company’s Tequila portfolio, and while he’s extremely bullish on the prospects of both Don Julio and new acquisition DeLeón, he says that more moves may soon be on the way. Continue reading →

Posted in News on January 9, 2014

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