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Tag Archive: Don Julio

Special Report, Part 1: Luxury Tequila’s Robust Growth Takes Category To New Heights

Tequila, perhaps more than any other spirits category, has undergone a dramatic transition within the U.S. market over the past two decades. Continue reading →

Posted in News on August 13, 2015

After Don Julio Acquisition, Diageo Will Spend $400 Million On Expanding Mexico Operations

Following last Friday’s announcement that Diageo had secured 100% ownership of Tequila Don Julio, the drinks giant now says it plans to spend $400 million over five years to boost its Mexican production facilities and agave farming capacity, among other initiatives. Continue reading →

Posted in News on March 4, 2015

Diageo Completes Acquisition Of Don Julio

Diageo has gained full ownership of Don Julio Tequila, following completion of a deal to acquire the 50% stake in the brand that it didn’t already own. Continue reading →

Posted in News on February 27, 2015

Diageo Sells Bushmills To Casa Cuervo, Gets Full Control Of Don Julio Plus $408M

Diageo, which has made a concerted effort to rebuild its Tequila business after Jose Cuervo left its portfolio last year, took a big step forward in the category earlier today with the purchase of the 50% stake of fast-rising Don Julio that it didn’t already own. Continue reading →

Posted in News on November 3, 2014

Exclusive: Tequila’s Rise Driven By 100%-Agave Entries While Cuervo Struggles

Driven by the continuing expansion of the 100%-agave segment, the U.S. Tequila market continues to carve out solid growth. Continue reading →

Posted in News on May 21, 2014

Diageo Is Bullish On DeLeón, But Is Also Open To More Tequila Deals

Diageo North America president Larry Schwartz is intent on quickly replacing the profitability lost with the departure of Jose Cuervo from the company’s Tequila portfolio, and while he’s extremely bullish on the prospects of both Don Julio and new acquisition DeLeón, he says that more moves may soon be on the way. Continue reading →

Posted in News on January 9, 2014

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