Exclusive news and research on the wine, spirits and beer business

Tag Archive: D’ussé

Impact Seminar: Pete Carr On Bacardi’s New Swagger, And Diageo’s Javier Ferrán On Luxury Marketing

Taking the stage in a much-anticipated speech at last week’s 42nd Annual Impact Marketing Seminar, Bacardi North America regional president Pete Carr addressed the audience on the topic, “Two Sides to Every Story: How Bacardi Got Its Swagger Back.” Continue reading →

Posted in News on March 16, 2018

U.S. Cognac Market Surges Past 5-Million-Case Mark

Cognac continues to thrive in the U.S., propelled by the remarkable rise of category leader Hennessy, along with steady progress for leading competitors Rémy Martin, Courvoisier and Martell, and an impressive contribution from relative newcomer d’Ussé. Continue reading →

Posted in News on October 17, 2017

Cognac On Pace To Hit Major Milestones In U.S. Market This Year

Heading into the spirits market’s crucial holiday selling period, the high-flying Cognac category shows no signs of slowing down. Continue reading →

Posted in News on October 10, 2016

Hennessy Following Up Banner Year With Continued Expansion In 2016

Hennessy recently celebrated its 250th anniversary, but the Cognac brand is growing so quickly in the U.S. market that its performance resembles that of a hot new product. Continue reading →

Posted in News on May 26, 2016

In A Category Dominated By Hennessy, Newcomer D’Ussé Cognac Is Rising Fast

The resurgent U.S. market’s Cognac sales were propelled by category leader Hennessy’s 9% gain last year, but smaller brands have been making significant advances—including a newcomer from Bacardi, a company not known for its presence in Cognac. Continue reading →

Posted in News on December 11, 2015

Impact Databank: Cognac To Crest 4 Million Cases In The U.S. This Year For First Time

In recent years, the Cognac category has seen a gradual rebound from the economic downturn of 2008-2009, but lately its progress has accelerated markedly. Continue reading →

Posted in News on October 26, 2015

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