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Tag Archive: Edrington

The Macallan Invests $15 Million In Digital-Focused Campaign

Edrington’s The Macallan is making a $15 million investment in a new digital marketing campaign, aiming to bring new customers to the brand through social media. Continue reading →

Posted in News on May 4, 2018

Eyeing Bourbon Drinkers, Edrington Relaunches Naked Grouse As A Blended Malt

Edrington is targeting the small but growing blended malt Scotch whisky market with a revamp of its Naked Grouse label. Continue reading →

Posted in News on April 5, 2018

News Briefs for March 28, 2018

•The Macallan has introduced a new limited edition label, The Macallan 50 Years Old. Continue reading →

Posted in News on March 28, 2018

News Briefs for January 18, 2018

•Pernod Ricard has acquired the remaining minority stake in Avion Tequila that it didn’t already own. Pernod took majority control of Avion in 2014. Continue reading →

Posted in News on January 18, 2018

News Briefs for January 11, 2018

•Edrington-owned The Macallan has released a gift box in celebration of the upcoming Chinese New Year. Continue reading →

Posted in News on January 11, 2018

News Briefs for November 15, 2017

•Wine Spectator has revealed numbers 10 through seven of its Top 100 Wines of 2017 Continue reading →

Posted in News on November 15, 2017

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