Tag Archive: Five Rivers
In 2011, Concha y Toro and Banfi Vintners formed Excelsior Wines to market the Concha y Toro range in the U.S. market, as well as the wines of Trivento, Concha y Toro’s Argentine property, and the Chilean wine giant’s Little Black Dress and Five Rivers brands from California.
In late 2013, Marc Goodrich transitioned from his position as chief operating officer at Banfi to the helm of Excelsior Wines. Believing that Excelsior had untapped growth potential, he has significantly changed the way it markets and sells its portfolio. In Part One of this two-part interview, Goodrich discusses those changes and the company’s performance with Shanken News Daily managing editor Peter Zwiebach. Continue reading →Posted in News on February 24, 2015