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Tag Archive: Flor De Caña

Taking Aim At Brown Spirits Trend, Rum Marketers Make New Premiumization Push

While premiumization has long been elusive for the rum category, some of the market’s key players are renewing efforts to upscale their portfolios, taking a page out of whisk(e)y’s playbook. Continue reading →

Posted in News on July 13, 2017

William Grant’s Jonathan Yusen On Future Growth Prospects

In the second part of our interview with Jonathan Yusen, William Grant & Sons’ president and managing director, North America identifies key growth opportunities among the company’s emerging brands. Continue reading →

Posted in News on November 9, 2016

Amid A Struggling Rum Category, Premium Players Make Solid Gains

While achieving growth has been a challenge for the U.S. rum category recently, its leading brands above the $15 price point are generating positive momentum. Continue reading →

Posted in News on July 12, 2016

Rum Loses Ground In U.S., But $15-And-Up Segment Enjoys Progress, Sees Upside

Despite consumer tastes in the U.S. moving in the direction of aged spirits and full-flavored offerings, the rum category has been slow to make meaningful volume advances in recent years. Continue reading →

Posted in News on July 23, 2015

Teeling Whiskey Co.’s Dublin Distillery Up And Running, As New Products Hit U.S.

Ireland’s Teeling Whiskey Co. is getting production underway at its new distillery in Dublin’s Liberties section and hopes to put its first whiskey in barrel by St. Patrick’s Day, says Stephen Teeling, who together with brother Jack runs the family whiskey business. Continue reading →

Posted in News on March 3, 2015

News Briefs for September 25, 2014

•Diageo’s Smirnoff vodka has extended its flavor stable with the addition of its new Smirnoff Sours range. Continue reading →

Posted in News on September 25, 2014

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