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Tag Archive: Franzia

The Wine Group Relaunches Franzia With Multi-Million Dollar Campaign

Franzia has been the largest-selling wine brand by volume in the U.S. for nearly a quarter-century. This entry-level wine brand has hovered at around 23 million 9-liter cases in the U.S. over the past few years, retailing at approximately $17 a 5-liter box. This spring, Franzia owner The Wine Group is backing Franzia with its first major marketing campaign in 35 years. A full packaging revamp, as well as new products and line extensions, are also hitting the market. SND executive editor Daniel Marsteller recently spoke with The Wine Group CMO Jeff Dubiel to discuss the relaunch and the future of Franzia. Continue reading →

Posted in News on April 1, 2019

Exclusive: Imported Rosé, Premium Brands Drive U.S. Wine Market Growth, Reports Impact Databank

Faced with fierce competition from other categories, the U.S. wine market nonetheless eked out a 0.3% increase last year, to total 327.3 million 9-liter cases, according to the recently released 2018 edition of The U.S. Wine Market: Shanken’s Impact Databank Review & Forecast. Continue reading →

Posted in News on July 20, 2018

Barefoot Crosses 18 Million Cases, Branches Into Canned Wine

Barefoot Cellars continues to be a star performer for E.&J. Gallo Winery, having added 4 million cases within the last three years. Continue reading →

Posted in News on April 26, 2016

News Briefs for October 21, 2015

•The Wine Group is adding a new dark red blend, Black Forest, to its Cupcake Vineyards brand. Continue reading →

Posted in News on October 21, 2015

Wine Spectator: Lawsuit Claims California Wines Contain Dangerous Arsenic Levels

Are some California wineries “secretly poisoning wine consumers”? That’s one of the incendiary charges being leveled in a class-action lawsuit against several of the biggest companies in American wine, filed March 19 in a California state court. Continue reading →

Posted in News on March 20, 2015

The Wine Group Bolsters Upscale Stable With New Brand, Chloe Wine Collection

The Wine Group (TWG) is launching a new super-premium wine brand, Chloe Wine Collection, set to debut this spring. Continue reading →

Posted in News on February 19, 2014