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Tag Archive: Grey Goose

News Briefs for June 4, 2019

•Kentucky Peerless Bourbon, Old Charter Oak from Buffalo Trace, Fourgate 11-year-old Bourbon, and a host of other new offerings are featured in Whisky Advocate’s latest whiskey roundup. Continue reading →

Posted in News on June 4, 2019

Interview, Part 2: Lee Applbaum On The New Strategy For Grey Goose

Following its acquisition of Patrón last year, new owner Bacardi appointed Lee Applbaum, the Tequila brand’s CMO, as the new marketing chief for Grey Goose. 

Continue reading →

Posted in News on May 14, 2019

Bacardi Turns Up The Volume On Grey Goose With Its “Live Victoriously” Campaign

Today, Bacardi launches its new brand platform for Grey Goose, “Live Victoriously.” Continue reading →

Posted in News on April 17, 2019

News Briefs for March 22, 2019

•Grey Goose has named MullenLowe U.S. as its creative agency of record, responsible for a new creative platform covering a range of channels including TV, print, and out-of-home. Continue reading →

Posted in News on March 22, 2019

Top Vodka Brands Go On Offense With New Innovations, Campaigns

Much of the attention in the U.S. vodka category has been centered on the meteoric rise of Tito’s, which continues to soar, advancing by an estimated 22% to 7.4 million cases last year, according to Impact Databank. Continue reading →

Posted in News on January 30, 2019

News Briefs for December 3, 2018

•Whisky Advocate’s countdown of the Top 20 Whiskies of 2018 continued today with the unveiling of the year’s No. 4, No. 3, and No. 2 whiskies—a single malt Scotch, a Tennessee whiskey, and a rye. Continue reading →

Posted in News on December 3, 2018

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