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Tag Archive: Herradura

Tapping The Whiskey Boom, Brown-Forman Sees U.S. Sales Rise By 6% In Full-Year Results

Brown-Forman reported 6% underlying net sales growth in the U.S. for its fiscal year ended April 30, as the company continued to ride the U.S. whiskey boom. Continue reading →

Posted in News on June 8, 2016

Patrón’s Growth Continues Despite New Challengers At Tequila’s Luxury End

Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others. Continue reading →

Posted in News on May 16, 2016

News Briefs for November 20, 2015

•Brown-Forman is introducing the latest addition to Tequila Herradura’s annual small-batch Colección de la Casa, Reserva 2015 Directo de Alambique. Continue reading →

Posted in News on November 20, 2015

Special Report, Part 1: Luxury Tequila’s Robust Growth Takes Category To New Heights

Tequila, perhaps more than any other spirits category, has undergone a dramatic transition within the U.S. market over the past two decades. Continue reading →

Posted in News on August 13, 2015

Brown-Forman Targets On-Premise With Upscale Herradura Ultra

Brown-Forman has launched Herradura Ultra, a new super-premium Tequila entry. Continue reading →

Posted in News on June 10, 2015

Jack Daniel’s, High-End Whiskies Propel Brown-Forman To Double-Digit U.S. Sales Growth

Driven by its flagship Jack Daniel’s franchise and its array of fast-rising upscale whiskey entries, Brown-Forman posted double-digit sales growth in the U.S. market in its recently completed fiscal year. Continue reading →

Posted in News on June 3, 2015

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