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Tag Archive: Herradura

Patrón’s Growth Continues Despite New Challengers At Tequila’s Luxury End

Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others. Continue reading →

Posted in News on May 16, 2016

News Briefs for November 20, 2015

•Brown-Forman is introducing the latest addition to Tequila Herradura’s annual small-batch Colección de la Casa, Reserva 2015 Directo de Alambique. Continue reading →

Posted in News on November 20, 2015

Special Report, Part 1: Luxury Tequila’s Robust Growth Takes Category To New Heights

Tequila, perhaps more than any other spirits category, has undergone a dramatic transition within the U.S. market over the past two decades. Continue reading →

Posted in News on August 13, 2015

Brown-Forman Targets On-Premise With Upscale Herradura Ultra

Brown-Forman has launched Herradura Ultra, a new super-premium Tequila entry. Continue reading →

Posted in News on June 10, 2015

Jack Daniel’s, High-End Whiskies Propel Brown-Forman To Double-Digit U.S. Sales Growth

Driven by its flagship Jack Daniel’s franchise and its array of fast-rising upscale whiskey entries, Brown-Forman posted double-digit sales growth in the U.S. market in its recently completed fiscal year. Continue reading →

Posted in News on June 3, 2015

Brown-Forman’s Sales Up 5% In Its Fiscal First Half, But Strong Dollar Impacts Earnings

Brown-Forman achieved solid sales growth in its recently completed fiscal second quarter, but its net income of $208 million, or 97 cents a share, fell about 8% shy of analysts’ consensus projection of $1.05. Continue reading →

Posted in News on December 3, 2014

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