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Tag Archive: Impact

Impact’s “Blue Chip” Brands Showcase The Stars Of The Industry

Impact has revealed its annual list of “Blue Chip” brands, saluting the market’s best-performing major players over the long term. Continue reading →

Posted in News on September 24, 2018

Exclusive: U.S. Spirits Market To Outperform Beer And Wine For The 7th Consecutive Year

The U.S. spirits category is expected to expand once again this year, albeit by a modest 2% to 233 million 9-liter cases, achieving its 23rd consecutive annual gain, according to The U.S. Spirits Market: Shanken’s Impact Databank Review & Forecast, 2018 Edition. Continue reading →

Posted in News on September 18, 2018

Tom Cole of RNDC, David Trone Of Total Wine Discuss The U.S. Wholesale And Retail Tiers

Last week’s 42nd Annual Impact Marketing Seminar featured two leading players from the U.S. market’s distributor and retail tiers, both expounding on the current and future landscape for selling beverage alcohol in the United States. Continue reading →

Posted in News on March 15, 2018

Tequila Rises To Lead Impact’s Annual “Hot Brands” List

Impact has released its annual “Hot Brands” awards for the spirits category, honoring the fastest-growing spirits labels across the U.S. market. Continue reading →

Posted in News on March 9, 2018

Impact Convenes Drinks Industry Leaders At 42nd Annual Marketing Seminar

Shanken’s Impact Newsletter opened its 42nd Annual Impact Marketing Seminar this morning at New York City’s Pierre Hotel. Continue reading →

Posted in News on March 9, 2018

Impact’s “Hot Prospect” Wines Led By California, French Rosé

Impact’s new list of “Hot Prospect” wine brands reveals a rising crop of contenders that are rapidly gaining traction with U.S. consumers. Continue reading →

Posted in News on September 11, 2017