Exclusive news and research on the wine, spirits and beer business

Tag Archive: Jagermeister

News Briefs for September 20, 2018

•Highland Park single malt Scotch has launched Valknut, the second release in its Viking Legends series. Continue reading →

Posted in News on September 20, 2018

News Briefs for July 11, 2018

•Jägermeister has launched a new “Mini Meister” single-serve package. Continue reading →

Posted in News on July 11, 2018

News Briefs for May 18, 2018

•Diageo has launched American Anthem, a new premium vodka brand. Made with corn sourced from Indiana and Iowa, American Anthem is 80 proof. Continue reading →

Posted in News on May 18, 2018

News Briefs for February 6, 2018

•As beverage alcohol retailers become increasingly stymied by tightening laws governing shipping across state lines and the more aggressive policing of existing laws, they’re waging a battle on two fronts: in state legislatures and in court. Continue reading →

Posted in News on February 6, 2018

Liqueurs Look To Cocktail Trends To Boost Growth

Total liqueurs volumes in the U.S. market are projected to fall by 1.5% to 18.7 million cases this year, according to Impact Databank. Continue reading →

Posted in News on December 19, 2017

Exclusive: Jägermeister Unveils $15M Campaign, Targeting U.S. Turnaround

After a difficult period in which it’s been under siege from new competitors in its core on-premise shot occasion, Jägermeister is going back on the offensive this spring with a new $15 million above-the-line campaign and packaging update aimed at reclaiming its former position as the top liqueur brand in the U.S. market. Continue reading →

Posted in News on March 22, 2017

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