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Tag Archive: Jagermeister

Jägermeister Aims For An On-Premise Boost With Manifest, Its New Upscale Line Extension

Mast-Jägermeister U.S. is undertaking a concerted push for its namesake brand, looking to tap into the increasingly trendy market for herbal and bitter liqueurs, while also rebuilding its presence as a go-to shot in the on-premise. Continue reading →

Posted in News on December 20, 2018

Liqueurs Category Gets A Boost From The High End

While the U.S. liqueurs category has been in overall decline lately—down 0.2% to just under 19.2 million cases last year, according to Impact Databank—there are pockets of excitement, with super-premium players outpacing the value end. Continue reading →

Posted in News on December 18, 2018

News Briefs for September 20, 2018

•Highland Park single malt Scotch has launched Valknut, the second release in its Viking Legends series. Continue reading →

Posted in News on September 20, 2018

News Briefs for July 11, 2018

•Jägermeister has launched a new “Mini Meister” single-serve package. Continue reading →

Posted in News on July 11, 2018

News Briefs for May 18, 2018

•Diageo has launched American Anthem, a new premium vodka brand. Made with corn sourced from Indiana and Iowa, American Anthem is 80 proof. Continue reading →

Posted in News on May 18, 2018

News Briefs for February 6, 2018

•As beverage alcohol retailers become increasingly stymied by tightening laws governing shipping across state lines and the more aggressive policing of existing laws, they’re waging a battle on two fronts: in state legislatures and in court. Continue reading →

Posted in News on February 6, 2018

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