Tag Archive: Johnnie Walker
News Briefs for April 19, 2013
•New York-based Ty Ku Sake & Spirits has appointed two former Patrón Spirits executives to its sales team. Continue reading →
Posted in News on April 19, 2013EXCLUSIVE: Johnnie Walker Stands Tall In Impact’s Top 100 Value Rankings
Impact’s exclusive ranking of the world’s top 100 spirits brands by retail sales value reveals that Johnnie Walker Scotch whisky and its owner, Diageo, stand far above the competition when it comes to the bottom line. Continue reading →
Posted in News on March 19, 2013News Briefs for November 28, 2012
•Johnnie Walker has unveiled a new travel-focused range, the Explorers’ Club Collection. Continue reading →
Posted in News on November 28, 2012Diageo Targets Hispanic Males With Johnnie Walker Black Push
Diageo’s Johnnie Walker blended Scotch whisky brand is aiming to trade Hispanic-American male consumers up to its Black Label offering with an ambitious new campaign including advertising, multiple celebrity endorsements, events and partnerships with leading charitable organizations. Continue reading →
Posted in News on October 5, 2012Scotch Exports To U.S. Rise 13% In First Half
The Scotch whisky category kept up its brisk pace in the U.S. market over the first half of 2012, with shipments jumping 13% to £303.6 million ($490m). Continue reading →
Posted in News on October 2, 2012News Briefs for September 10, 2012
•Diageo is launching a global ad campaign for its Johnnie Walker blended Scotch whisky this week, entitled “Where Flavor Is King.” Continue reading →
Posted in News on September 10, 2012
