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Tag Archive: Ketel One

While Tito’s Leads The Vodka Growth Parade, Other Brands Are Also In Expansion Mode

Although whisk(e)y and Cognac were the U.S. spirits market’s key drivers last year, vodka posted growth from a much larger base. Continue reading →

Posted in News on April 11, 2019

Diageo’s U.S. Sales Rise 5% In First Half, As Whiskies, Tequila Drive Gains

Diageo posted solid growth in the U.S. market in its fiscal first half ended in December, as sales in its core U.S. spirits business rose 5%. Continue reading →

Posted in News on January 31, 2019

Top Vodka Brands Go On Offense With New Innovations, Campaigns

Much of the attention in the U.S. vodka category has been centered on the meteoric rise of Tito’s, which continues to soar, advancing by an estimated 22% to 7.4 million cases last year, according to Impact Databank. Continue reading →

Posted in News on January 30, 2019

Interview: Deirdre Mahlan, President, Diageo North America

Earlier this week, Diageo offered analysts an update on its North American business, discussing the outlook for its core portfolio and the spirits market as a whole. Following the call, SND associate editor Shane English caught up with Diageo North America president Deirdre Mahlan to talk U.S. trends and hear what’s foremost on the drinks giant’s agenda heading into 2019. Continue reading →

Posted in News on December 14, 2018

Diageo’s U.S. Sales Rise 3%, As Whisk(e)y Growth Offsets Vodka Struggles

Diageo has posted a 3% increase in its U.S. business for the 12 months through June, as solid growth across a number of whisk(e)y brands overcame ongoing softness in the vodka category. Continue reading →

Posted in News on July 26, 2018

Vodka Inches Upward, With Tito’s, Deep Eddy Carrying The Momentum

With growth concentrated among a relatively small cluster of brands, competition remains stiff in the U.S. vodka category. Continue reading →

Posted in News on April 24, 2018

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