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Tag Archive: liqueur

Exclusive: Jägermeister Unveils $15M Campaign, Targeting U.S. Turnaround

After a difficult period in which it’s been under siege from new competitors in its core on-premise shot occasion, Jägermeister is going back on the offensive this spring with a new $15 million above-the-line campaign and packaging update aimed at reclaiming its former position as the top liqueur brand in the U.S. market. Continue reading →

Posted in News on March 22, 2017

Cream Liqueurs Eye Turnaround, As Baileys Returns To Growth

Cream liqueurs were collectively down 1.5% to about 3.2 million nine-liter cases in the U.S. market last year, according to Impact Databank, out of a total liqueurs category that fell 2% to 18.8 million cases. Continue reading →

Posted in News on December 30, 2016

Cream Competition: RumChata’s Rise Slows While Baileys Continues To Struggle

With the holiday season fast approaching, RumChata continues to steal share in the cream liqueur category from longtime leader Baileys. Continue reading →

Posted in News on October 19, 2015

Lucas Bols Targets $147 Million IPO

Dutch distiller Lucas Bols Holding BV has announced plans to go public, with an upcoming IPO on the Amsterdam stock exchange expected to raise €125 million ($147m). Continue reading →

Posted in News on January 9, 2015

Campari America Bolsters Liqueur And Vermouth Stable With Three New Offerings

Campari America has expanded its bitter liqueurs stable with the addition of its Italian parent company’s Averna and Braulio brands, as well as Cinzano 1757 vermouth. Continue reading →

Posted in News on January 7, 2015

Grand Marnier Quashes Sale Rumors, Confirms Global Distribution Review

Société des Produits Marnier Lapostolle, owner of the Grand Marnier liqueur brand among others, has denied rumors circulating in recent weeks that it’s exploring a sale of its business, but has confirmed to SND that it’s undertaking a review of its global distribution platform. Continue reading →

Posted in News on December 4, 2014

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