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Tag Archive: Mast-Jägermeister

WSWA Convention Update: Gerry Ruvo, Carmine Martignetti Address General Session

The 74th Annual Wine & Spirits Wholesalers of America (WSWA) convention kicked off yesterday with a general session featuring speeches by incoming WSWA chairman Carmine Martignetti and Campari America chairman Gerry Ruvo, who was presented with the Sidney Frank Innovation Award. Continue reading →

Posted in News on April 20, 2017

Exclusive: Jägermeister Unveils $15M Campaign, Targeting U.S. Turnaround

After a difficult period in which it’s been under siege from new competitors in its core on-premise shot occasion, Jägermeister is going back on the offensive this spring with a new $15 million above-the-line campaign and packaging update aimed at reclaiming its former position as the top liqueur brand in the U.S. market. Continue reading →

Posted in News on March 22, 2017

News Briefs for January 11, 2017

•American Harvest Vodka, formerly part of the Sidney Frank Importing Co. (SFIC) portfolio, has been acquired from the Frank family by Beach Whiskey Co. for an undisclosed sum. Continue reading →

Posted in News on January 11, 2017

News Briefs for October 18, 2016

•Beam Suntory has revealed plans to pour $1 billion into its Kentucky Bourbon operations over the next five years. Continue reading →

Posted in News on October 18, 2016

News Briefs for June 14, 2016

•Several major Bordeaux players have hit the market with futures prices for the 2015 vintage in recent days, with Château Margaux, Château Pichon Lalande, Château Palmer and Château Cos-d’Estournel among them. Continue reading →

Posted in News on June 14, 2016

Liqueurs’ Longtime Leaders Struggling Amid Changing Tastes

With a thriving cocktail culture radiating from key urban centers to more up-and-coming markets around the country, the U.S. liqueurs category is poised for strong growth going forward. Continue reading →

Posted in News on December 23, 2015

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