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Tag Archive: mezcal

As Mezcal Grows, Marketers Battle Supply Issues

With mezcal on a steep growth curve, a number of producers are concerned with potential hiccups in supply and pricing, and many are taking control of their own agave supplies. Continue reading →

Posted in News on February 12, 2019

On-Premise Strength Drives Rapid Gains For Mezcal

While mezcal remains tiny compared to its better-known cousin, Tequila, its consumption has risen dramatically over the past five years, with 288,000 cases depleted in the U.S. in 2018, according to Impact Databank—up from just 65,000 cases in 2013. Continue reading →

Posted in News on February 11, 2019

Diageo Adds Upscale Mezcal Pierde Almas To Stable

Diageo has acquired luxury mezcal brand Pierde Almas for an undisclosed sum. Continue reading →

Posted in News on May 3, 2018

As Mezcal Booms In The U.S., Supply Issues Could Create A Pricing Squeeze

While mezcal is surging in the U.S. market, agave pricing and supply issues in Mexico are poised to make a deep impact on the burgeoning category. Continue reading →

Posted in News on March 26, 2018

Mezcal Rides A Surge Of Popularity In The U.S.

Though it remains a small player within the overall spirits universe, mezcal is enjoying a major boost in popularity, especially in the United States. Continue reading →

Posted in News on February 15, 2018

News Briefs for January 29, 2018

•Diageo’s Casamigos Tequila brand is reportedly set to expand into the mezcal category this spring. Continue reading →

Posted in News on January 29, 2018

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