Exclusive news and research on the wine, spirits and beer business

Tag Archive: Patrón

Impact Seminar: Pete Carr On Bacardi’s New Swagger, And Diageo’s Javier Ferrán On Luxury Marketing

Taking the stage in a much-anticipated speech at last week’s 42nd Annual Impact Marketing Seminar, Bacardi North America regional president Pete Carr addressed the audience on the topic, “Two Sides to Every Story: How Bacardi Got Its Swagger Back.” Continue reading →

Posted in News on March 16, 2018

With Its $5.1 Billion Deal For Patrón, Bacardi Makes A Game-Changing Play

Although the Tequila category has seen its share of acquisition activity lately—with Diageo buying Casamigos last year and Pernod swooping for full control of Avión earlier this month—the biggest move was saved for last. Continue reading →

Posted in News on January 23, 2018

News Alert: Bacardi To Acquire Full Control Of Patrón

Bacardi has announced that it has agreed to acquire 100% of Patrón Spirits International in a deal that values the company at $5.1 billion. Continue reading →

Posted in News on January 22, 2018

News Briefs for December 26, 2017

•Exports of 100%-agave Tequila to the United States increased 14.5% in the 11-month period ending in November, to 9.5 million nine-liter cases, according to recently released statistics from the Consejo Regulador del Tequila (CRT). Continue reading →

Posted in News on December 26, 2017

Liqueurs Look To Cocktail Trends To Boost Growth

Total liqueurs volumes in the U.S. market are projected to fall by 1.5% to 18.7 million cases this year, according to Impact Databank. Continue reading →

Posted in News on December 19, 2017

News Briefs for November 2, 2017

•Breakthru Beverage has acquired boutique fine wine and spirits wholesaler Bacchus Importers, Ltd. for an undisclosed sum. Continue reading →

Posted in News on November 2, 2017

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