Exclusive news and research on the wine, spirits and beer business

Tag Archive: Patrón

High-End Tequila Soars In The U.S.

In just under 20 years, 100%-blue agave Tequila has gone from being a small slice of the U.S. market—8.6% in 2000—to reach a 57.2% share last year. Continue reading →

Posted in News on May 15, 2019

Interview, Part 2: Lee Applbaum On The New Strategy For Grey Goose

Following its acquisition of Patrón last year, new owner Bacardi appointed Lee Applbaum, the Tequila brand’s CMO, as the new marketing chief for Grey Goose. 

Continue reading →

Posted in News on May 14, 2019

Interview: Lee Applbaum On What’s Next For Patrón

Early last year Bacardi took full control of Patrón Spirits in a deal valuing the brand at $5 billion. Continue reading →

Posted in News on May 13, 2019

News Briefs for March 26, 2019

•Patrón Spirits global president and COO Dave Wilson will retire April 1, following Bacardi’s full acquisition of Patrón a year ago. Continue reading →

Posted in News on March 26, 2019

100%-Agave Tequilas Surge 15%, Continuing Double-Digit Growth Trend

Tequila exports to the U.S. increased 7% to 20.4 million cases in 2018, according to recently released statistics from the Consejo Regulador del Tequila. Continue reading →

Posted in News on January 18, 2019

Leading Spirits Brands Outpace The Market In 2018

The U.S. spirits market has closed the books on a successful 2018, in which the category delivered another year of positive growth, driven by solid performances for many of the industry’s largest brands. Continue reading →

Posted in News on January 2, 2019

← Older posts