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Tag Archive: Patrón

Tequila’s Top Sellers Carving Out Progress While Category Keeps Premiumizing

Tequila continues to thrive in the U.S. market. Continue reading →

Posted in News on January 24, 2017

Cuervo Files For IPO On Mexican Stock Exchange

In a long-awaited move, Casa Cuervo, owned by the Beckmann family, has filed a prospectus for an initial public offering on the Mexican stock exchange, according to published reports. Continue reading →

Posted in News on September 27, 2016

Top Spirits Brands Enjoy Strong First Half As Tito’s Surge Continues

The U.S. spirits market’s top 50 brands enjoyed a strong first half of this year, with aggregate growth of 4.4% in control states, according to NABCA, and a 3.9% gain in IRI channels. Continue reading →

Posted in News on August 30, 2016

Patrón’s Growth Continues Despite New Challengers At Tequila’s Luxury End

Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others. Continue reading →

Posted in News on May 16, 2016

After Long Decline, Jose Cuervo Finds Silver Lining To Achieve Turnaround

After years of struggle while the Tequila category achieved some of the most impressive growth in the spirits business, Jose Cuervo is again on the rise.

Continue reading →

Posted in News on November 16, 2015

News Briefs for November 9, 2015

•Cape Classics is launching a new wine brand, Terre Brûlée Chenin Blanc, in partnership with Loire Valley producer Vincent Carême. Continue reading →

Posted in News on November 9, 2015

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