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Tag Archive: Pernod Ricard

Spotlight On Russia: A Promising Market Hit By Geopolitical, Economic Challenges

With Russia at the forefront of the news these days, Shanken’s Impact Newsletter has taken an in-depth look at the country’s emerging premium drinks market in its latest issue. Continue reading →

Posted in News on July 30, 2014

News Briefs for July 29, 2014

•New court documents filed in California have revealed that Pernod Ricard-owned Irish Distillers has sold roughly $1.5 billion worth of Jameson in the U.S. over the past 10 years. Continue reading →

Posted in News on July 29, 2014

Patrón Spirits Goes Further Upmarket, Launching Luxury Roca Patrón Range

As leading U.S. spirits marketers like Diageo, Pernod Ricard, Beam Suntory and Sidney Frank Importing Co. have made aggressive plays into the high-end Tequila market of late, Patrón Spirits Co.—which essentially created the segment with its flagship Patrón Tequila brand—has gone further upmarket with a new line of artisanal Tequilas called Roca Patrón. Continue reading →

Posted in News on July 16, 2014

News Briefs for July 16, 2014

•Pernod Ricard’s Irish Distillers unit has debuted the 2014 edition of its Midleton Very Rare whiskey. Continue reading →

Posted in News on July 16, 2014

Rum’s Top Players Launch Wave Of New Products To Revitalize The Category

After expanding by more than 50% from 2000-2010, the U.S. rum market has struggled to achieve consistent growth in recent years. Continue reading →

Posted in News on July 14, 2014

Taking Control Of Avión, Pernod Will Look To Bolster Its Already-Torrid Growth

With last night’s announcement that it has acquired a significant majority stake in super-premium Tequila brand Avión, Pernod Ricard USA is now the latest major spirits player to fortify its presence in the upscale Tequila segment, following a series of industry deals in the category this year. Continue reading →

Posted in News on July 11, 2014

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