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Tag Archive: Pernod Ricard

Top Liqueur Brands Try New Strategies to Restore Growth

The U.S. liqueur market has been on an impressive upswing of late, advancing by more than 5% in 2013 and enjoying similar results this year. Continue reading →

Posted in News on December 31, 2014

Interview: Pierre Pringuet, CEO, Pernod Ricard

French spirits giant Pernod Ricard has undergone one of the drinks industry’s most dramatic expansions over the past 15 years—a transformation that coincided with the tenure of top executive Pierre Pringuet, who became the company’s co-CEO in 2000 and CEO in 2008. Following a series of blockbuster acquisitions in the 2000s—including Seagram (with Diageo) in 2001, Allied Domecq (with Fortune Brands) in 2005 and Absolut in 2008—Pernod has grown from being a mainly European powerhouse to become the second-largest spirits player worldwide. Company volume rose 4.2% to 128 million nine-liter cases in 2013, according to Impact Databank, while net sales were flat organically at €7.95 billion ($9.76b) in its fiscal year through June. With Pringuet set to hand the CEO reins to Alexandre Ricard on February 1, Shanken News Daily senior editor Daniel Marsteller met recently with the departing chief executive to discuss Pernod’s long-term progress and its opportunities for the future. Continue reading →

Posted in News on December 19, 2014

Cuban Rum Still On Sidelines Despite Diplomatic Deal

While the U.S. and Cuba have agreed to restore full diplomatic relations for the first time in more than 50 years, there’s no sign that Cuban rum will enter the U.S. market any time soon—at least not in large quantities. Continue reading →

Posted in News on December 18, 2014

News Briefs for December 3, 2014

•Pernod Ricard has lined up a new global campaign behind its Jacob’s Creek wine brand featuring tennis star Novak Djokovic. Continue reading →

Posted in News on December 3, 2014

News Briefs for December 2, 2014

Proximo Spirits is backing its Three Olives brand with a new comprehensive campaign, designed to showcase the vodka’s core, unflavored expression. Continue reading →

Posted in News on December 2, 2014

News Briefs for November 25, 2014

•Brown Forman’s Old Forester Bourbon has unveiled its Whiskey Row Series, a new lineup inspired by the brand’s history. Continue reading →

Posted in News on November 25, 2014

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