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Tag Archive: Pernod Ricard

Pernod “Confident We Will Prevail” In Havana Club Dispute

Following the recent launch of Bacardi’s “Forever Cuban” campaign for Havana Club rum, Pernod Ricard tells SND it remains confident it will prevail in the long-running battle over the U.S. trademark for the brand. Continue reading →

Posted in News on January 5, 2018

Bacardi’s “Forever Cuban” Campaign Reignites Havana Club Battle

Bacardi has opened a new front in its battle with Pernod Ricard over the Havana Club rum brand, provocatively asserting the Cuban credentials of its version of the brand in a new ad campaign that launched late last year. Continue reading →

Posted in News on January 4, 2018

Jameson, Martell, Tequilas Fuel Progress At Pernod Ricard

Pernod Ricard North America chairman and CEO Paul Duffy says his company remains in a strong position to take advantage of trading-up trends in the U.S. market, noting that the Pernod portfolio over-indexes in the above-$17 tier that’s currently driving spirits growth. Continue reading →

Posted in News on December 20, 2017

Liqueurs Look To Cocktail Trends To Boost Growth

Total liqueurs volumes in the U.S. market are projected to fall by 1.5% to 18.7 million cases this year, according to Impact Databank. Continue reading →

Posted in News on December 19, 2017

Canadian Whisky Looks To Rise With Upscale Innovation

At first glance, the numbers don’t look pretty. Excepting its flavored expressions, Canadian whisky’s U.S. depletions have endured four straight years of decline, and Impact Databank projects that trend to continue this year. Continue reading →

Posted in News on November 9, 2017

News Briefs for October 30, 2017

•Pernod Ricard’s Jacob’s Creek is backing its Double Barrel range with a new ad campaign. Continue reading →

Posted in News on October 30, 2017

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