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Tag Archive: Proximo Spirits

Canadian Whiskies Look To Burnish Their Craft Credentials

While the Canadian whisky category’s bigger players are expanding their audiences with flavored line extensions, a crop of craft style labels is steadily attracting new consumers. Continue reading →

Posted in News on November 27, 2018

Proximo Boosts Presence In Irish Whiskey, Debuting Conor McGregor’s Proper No. Twelve Brand

Grupo Cuervo subsidiary Proximo Spirits is looking to raise its profile in Irish whiskey with the launch of Proper No. Twelve, a new brand owned by mixed martial arts (MMA) fighter Conor McGregor. Continue reading →

Posted in News on September 17, 2018

News Briefs for August 20, 2018

•Proximo Spirits has launched a new advertising campaign for its Kraken rum brand. Continue reading →

Posted in News on August 20, 2018

Major Spirits Players Innovate To Keep Pace With Consumers’ Changing Tastes

With consumers drawing from an increasingly varied repertoire of drinks choices across different venues and occasions, key spirits suppliers have been ramping up their innovation activity. Continue reading →

Posted in News on August 9, 2018

News Alert: Mark Teasdale Departing Proximo To Join Craft Spirits Player Biggar and Leith

Shortly after the markets closed on Friday afternoon, it was announced that Mark Teasdale, who’s currently president and CEO of Proximo Spirits, will leave that role to join Biggar and Leith, a craft spirits player known for brands including Malfy, a super-premium gin brand from Italy, as well as Spytail, a new Cognac barrel-finished Caribbean rum. Continue reading →

Posted in News on June 15, 2018

Exclusive: Proximo Realigns Portfolio, Names Former Diageo Exec Alex Tomlin To Management Team

Proximo Spirits has split its portfolio into two separate sales and marketing divisions, Shanken News Daily has learned. Continue reading →

Posted in News on March 15, 2018

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