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Tag Archive: Ron Barcelo

Taking Aim At Brown Spirits Trend, Rum Marketers Make New Premiumization Push

While premiumization has long been elusive for the rum category, some of the market’s key players are renewing efforts to upscale their portfolios, taking a page out of whisk(e)y’s playbook. Continue reading →

Posted in News on July 13, 2017

Exclusive: Gekkeikan Sake Moves From Sidney Frank To Shaw-Ross

Shaw-Ross International Importers has become the exclusive U.S. importer for Gekkeikan sake, SND has learned. Continue reading →

Posted in News on November 4, 2015