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Tag Archive: Ron Zacapa

A Handful Of Rising Brands Gain Traction At Rum’s High End

While categories like Tequila and whisk(e)y have been premiumizing rapidly over the past few years, rum marketers have had a more difficult time trading consumers up. Still, there are encouraging pockets of growth, with sipping rums and upscale, mixology-geared entries showing the way forward. Continue reading →

Posted in News on July 10, 2019

News Briefs for September 25, 2015

•Pernod Ricard is officially launching a new core expression, The Glenlivet Founder’s Reserve, in the U.S. Continue reading →

Posted in News on September 25, 2015