Tag Archive: rum
Beam Backs Cruzan With New U.S. Campaign
Beam Inc. has unveiled a new marketing campaign for its Cruzan rum brand. Continue reading →
Posted in News on May 13, 2013Diageo Maintains Strong Focus On Innovation With Naked Turtle Rum
In a presentation to investors and analysts yesterday, Diageo global innovation director Syl Saller talked about the company’s emphasis on innovation, as well as one new product the company has high hopes for in the U.S. market—Naked Turtle rum. Continue reading →
Posted in News on May 10, 2013EXCLUSIVE: Flavors, Higher Marques Driving DonQ’s Double-Digit Growth
Serrallés USA’s DonQ continues to rise at double-digits in the U.S. market’s increasingly competitive rum category. Continue reading →
Posted in News on April 8, 2013EXCLUSIVE: Captain Morgan Planning Limited Edition Sherry Oak Finish
Diageo will extend its Captain Morgan rum brand with a limited edition Sherry Oak Finish next month, Shanken News Daily has learned. Continue reading →
Posted in News on April 1, 2013Malibu Intros Canned Cocktails, New Cocktail Pouch Flavors
Pernod Ricard is rolling out a new range of ready-to-drink offerings under its Malibu rum brand, Malibu Cans cocktails. Continue reading →
Posted in News on March 18, 2013Malibu Debuts Low-Calorie Spiced Rum, Revamps Bottle
Pernod Ricard USA is targeting female spiced rum drinkers with the launch of what it says is the first low-calorie spiced rum offering. Continue reading →
Posted in News on February 20, 2013
