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Tag Archive: Sailor Jerry

Rum Loses Ground In U.S., But $15-And-Up Segment Enjoys Progress, Sees Upside

Despite consumer tastes in the U.S. moving in the direction of aged spirits and full-flavored offerings, the rum category has been slow to make meaningful volume advances in recent years. Continue reading →

Posted in News on July 23, 2015

News Briefs for July 10, 2014

•Philadelphia-based restaurateur Dave Magrogan plans to add three new restaurants by year-end, bringing the Dave Magrogan Group portfolio to 17 locations. Continue reading →

Posted in News on July 10, 2014

William Grant & Sons Takes On Flor De Caña Rum In U.S.

William Grant & Sons has officially assumed U.S. distribution for upscale Nicaraguan rum brand Flor De Caña, a move first reported by SND back in February. Continue reading →

Posted in News on June 4, 2014

Bacardi Aims To Challenge Captain Morgan’s Spiced Rum Supremacy With OakHeart Launch

Rum giant Bacardi has upped the ante in the spiced rum segment—long dominated by Diageo’s Captain Morgan—with the launch of Bacardi OakHeart, a 70-proof, spiced blend of Bacardi Superior and Gold priced at around $12.99 a 750-ml. Continue reading →

Posted in News on August 8, 2011

Rising High Proof Rum Category Spurs New Entrants

Within the rum category, one of the hotter segments lately has been higher-proof dark and spiced rums. Continue reading →

Posted in News on June 16, 2011

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