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Tag Archive: Sidney Frank Importing Co.

Exclusive: Jägermeister Unveils $15M Campaign, Targeting U.S. Turnaround

After a difficult period in which it’s been under siege from new competitors in its core on-premise shot occasion, Jägermeister is going back on the offensive this spring with a new $15 million above-the-line campaign and packaging update aimed at reclaiming its former position as the top liqueur brand in the U.S. market. Continue reading →

Posted in News on March 22, 2017

News Briefs for January 11, 2017

•American Harvest Vodka, formerly part of the Sidney Frank Importing Co. (SFIC) portfolio, has been acquired from the Frank family by Beach Whiskey Co. for an undisclosed sum. Continue reading →

Posted in News on January 11, 2017

News Briefs for July 13, 2016

•Shaw-Ross International is debuting Pusser’s Gunpowder Proof, an aged overproof rum.

Continue reading →

Posted in News on July 13, 2016

News Briefs for March 2, 2016

•Anheuser-Busch InBev (ABI) is another step closer to sealing its pending $107 billion acquisition of SABMiller. Continue reading →

Posted in News on March 2, 2016

News Briefs for December 1, 2015

•Mast-Jägermeister-owned Sidney Frank Importing Co. has appointed Jeffrey Popkin to the role of CEO, effective December 1. Continue reading →

Posted in News on December 1, 2015

News Briefs for October 15, 2015

•Mast-Jägermeister has created a new dedicated marketing post for its namesake liqueur brand within its Sidney Frank Importing Co. (SFIC) subsidiary in the U.S. Continue reading →

Posted in News on October 15, 2015

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