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Tag Archive: Smirnoff

Vodka Carves Out Growth, As Smirnoff Rebounds While Upstarts Thrive

Vodka faces a host of steep challenges—including changing consumer tastes and premiumization trends favoring brown spirits—but that hasn’t stopped the category from adding volume in the U.S. market. Continue reading →

Posted in News on April 15, 2016

Diageo Sales, Volume Slip In U.S., But Leading Brands Improve

Diageo’s U.S. spirits volume declined by 2% in its fiscal first half, amid the company’s decision to dramatically reduce shipments of new products such as Ciroc Apple. Continue reading →

Posted in News on January 28, 2016

Amid Whisk(e)y’s Surge, Vodka Shows Strength, Placing 10 Brands On Impact’s Top 25 List

While whisk(e)y’s surge has reshaped the U.S. spirits market, Impact Databank’s exclusive ranking of the U.S. market’s top 25 spirits brands shows that vodka remains a force. Continue reading →

Posted in News on January 22, 2016

Exclusive: Industry Stars Highlight Impact’s “Blue Chip Brands”

Impact has released its annual list of “Blue Chip Brands.” This year’s group includes 58 brands from the spirits, wine and beer categories. Continue reading →

Posted in News on October 2, 2015

News Briefs for August 21, 2015

•Diageo is extending its Smirnoff Sours flavored vodka range with a Berry Lemon offering. Continue reading →

Posted in News on August 21, 2015

EXCLUSIVE: Diageo North America President Larry Schwartz To Retire After Illustrious 40-Year Drinks Industry Career

Diageo North America president Larry Schwartz has announced his retirement, 40 years to the day after he began his illustrious career in the drinks industry. Continue reading →

Posted in News on June 15, 2015

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