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Tag Archive: Smirnoff

Top Spirits Brands Enjoy Strong First Half As Tito’s Surge Continues

The U.S. spirits market’s top 50 brands enjoyed a strong first half of this year, with aggregate growth of 4.4% in control states, according to NABCA, and a 3.9% gain in IRI channels. Continue reading →

Posted in News on August 30, 2016

Diageo Enjoys Rebound In 2016, As Nearly Every Major Brand Posts Growth In U.S.

Diageo’s spirits portfolio enjoyed a strong turnaround in the U.S. market in fiscal 2016, as nearly every major brand in its lineup posted organic sales growth—including an array of brands that lost ground a year ago. Continue reading →

Posted in News on July 28, 2016

News Briefs for May 26, 2016

•Smirnoff vodka has released a limited edition berry-flavored extension ahead of the summer season. Continue reading →

Posted in News on May 26, 2016

Impact Databank: Johnnie Walker Leads The Global Value Rankings, But Hennessy Is Climbing

When it comes to the world’s most valuable spirits brands, there’s Johnnie Walker and then everyone else. Even as the Scotch leader shed more than 2 million cases in volume over the past few years, it continues to ring up annual retail value in excess of $5 billion, according to Impact Databank. Continue reading →

Posted in News on May 12, 2016

Vodka Carves Out Growth, As Smirnoff Rebounds While Upstarts Thrive

Vodka faces a host of steep challenges—including changing consumer tastes and premiumization trends favoring brown spirits—but that hasn’t stopped the category from adding volume in the U.S. market. Continue reading →

Posted in News on April 15, 2016

Diageo Sales, Volume Slip In U.S., But Leading Brands Improve

Diageo’s U.S. spirits volume declined by 2% in its fiscal first half, amid the company’s decision to dramatically reduce shipments of new products such as Ciroc Apple. Continue reading →

Posted in News on January 28, 2016

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