Tag Archive: spirits
Progress Report: Diageo’s Vodka Brand Launches From 2010
While Diageo has long been the U.S. market’s biggest vodka player, with top-seller Smirnoff and surging Cîroc leading its portfolio, the company has released a plethora of new entries in recent years to diversify its lineup. Continue reading →
Posted in News on May 17, 2013Beam Backs Cruzan With New U.S. Campaign
Beam Inc. has unveiled a new marketing campaign for its Cruzan rum brand. Continue reading →
Posted in News on May 13, 2013Diageo Maintains Strong Focus On Innovation With Naked Turtle Rum
In a presentation to investors and analysts yesterday, Diageo global innovation director Syl Saller talked about the company’s emphasis on innovation, as well as one new product the company has high hopes for in the U.S. market—Naked Turtle rum. Continue reading →
Posted in News on May 10, 2013Interview: Jean-Marie Laborde, CEO, Rémy Cointreau
EDITOR’S NOTE: When Jean-Marie Laborde took the helm at Rémy Cointreau in 2004, the company looked much different than it does today. Its holdings were far more diverse back then, but it had less control over its core business as its global distribution was in the hands of Maxxium, a four-way joint venture overseeing a vast array of products. Laborde has since streamlined Rémy’s operations and pulled out of Maxxium to achieve greater control over its brand portfolio. The financial community has applauded Laborde’s strategy, as Rémy’s market cap has increased from less than $1 billion when he arrived to well more than $4 billion today. And the company is still moving full speed ahead. Last July, it acquired single malt Scotch Bruichladdich—a brand Laborde believes will be integral to the company’s long-term growth. Rémy aims to double sales and profits over the next five years. Laborde sat down recently with SHANKEN NEWS DAILY to discuss the company’s current strategic goals. Continue reading →
Posted in News on May 8, 2013Pernod To Launch New “Mystery Whisky,” Glenlivet Alpha
Pernod’s Chivas Brothers unit says it’s breaking new ground with the launch of Glenlivet Alpha, a so-called “blind whisky,” that will be released without cask information, tasting notes and other descriptive info. Continue reading →
Posted in News on May 8, 2013EXCLUSIVE: Luxco’s Pearl Vodka Projects 500,000 Cases For 2013
Despite playing within a notoriously crowded category, Luxco-owned Pearl vodka is quickly gaining traction as an accessibly-priced, flavor-focused player. Continue reading →
Posted in News on May 6, 2013
