Exclusive news and research on the wine, spirits and beer business

Tag Archive: spirits

Exclusive: Jägermeister Unveils $15M Campaign, Targeting U.S. Turnaround

After a difficult period in which it’s been under siege from new competitors in its core on-premise shot occasion, Jägermeister is going back on the offensive this spring with a new $15 million above-the-line campaign and packaging update aimed at reclaiming its former position as the top liqueur brand in the U.S. market. Continue reading →

Posted in News on March 22, 2017

Bourbon’s Super-Premium Players Fuel The Category’s Growth

The Bourbon boom continues to accelerate in the U.S. market, driven by the super-premium segment. Continue reading →

Posted in News on March 20, 2017

Impact Seminar: Suntory’s Niinami On The Beam Integration; Jackson Family’s Tigner On California

In a much anticipated speech at this year’s Impact Seminar, Suntory Holdings Ltd. president and CEO Takeshi Niinami spoke on “Suntory’s Vision For The Future.” Continue reading →

Posted in News on March 16, 2017

Interview, Part 2: Pernod Ricard’s Paul Duffy

In the second part of our interview with Paul Duffy, the Pernod Ricard North America chairman and CEO discusses the recent acquisition of craft distiller Smooth Ambler, as well as the company’s efforts in the rising Cognac and Tequila categories. Continue reading →

Posted in News on March 15, 2017

Exclusive: Impact’s “Hot Brands” Showcase Brown Spirits Boom

Impact’s annual “Hot Brands” list has been revealed at this morning’s 41st Annual Impact Marketing Seminar in New York, with 27 fast-growing spirits labels earning honors. Continue reading →

Posted in News on March 9, 2017

Pennsylvania Mulls Direct Import Of Cuban Rum

Pennsylvania control state officials have been touring Cuba and talking to trade officials there, with the aim of importing Cuban-made rum into the state—flouting the U.S. embargo on Cuban products. Continue reading →

Posted in News on March 8, 2017

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