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Tag Archive: spirits

Super-Premium Growth In U.S. Drives Record Profits For William Grant

While challenges abound across the global spirits market, rising upscale sales in the U.S. are driving gains for William Grant & Sons. Continue reading →

Posted in News on September 27, 2016

Exclusive: U.S. Spirits Volumes Projected To Rise 2.4% In 2016, According To Impact Databank

The U.S. spirits market is on pace to expand once again in 2016, which would mark its 21st consecutive annual gain, according to Impact Databank. Continue reading →

Posted in News on September 20, 2016

Diageo Unveils New Johnnie Walker “Blenders’ Batch” Range

Diageo is innovating in the whisky space with a new Blenders’ Batch range of Scotch whiskies under its Johnnie Walker brand. Continue reading →

Posted in News on September 14, 2016

Flavored Whiskies Propel Top Spirits Marketers’ Growth, But Surge Is Slowing

The world’s leading spirits marketers are finding it challenging to achieve significant progress as key categories like vodka, rum, Scotch whisky and liqueurs are showing little if any growth. Continue reading →

Posted in News on September 9, 2016

Exclusive: Whiskies And Tequila Top Impact’s “Hot Prospect” Spirits Brands

Impact’s latest lineup of spirits “Hot Prospects” highlights the two fastest-growing categories in the U.S market—whisk(e)y and Tequila. Continue reading →

Posted in News on September 2, 2016

Diageo Launches New Push For Cîroc, Taps Veteran Marketer To Drive North American Whiskies

Diageo has unveiled a new marketing campaign for Cîroc vodka. Created in partnership with Sean “Diddy” Combs, the brand’s new “Let’s Get It” push has an aspirational theme intended to “encourage entrepreneurs and creators to pursue their passions.” Continue reading →

Posted in News on September 2, 2016

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