Tag Archive: spirits
Super-Premium Growth In U.S. Drives Record Profits For William Grant
While challenges abound across the global spirits market, rising upscale sales in the U.S. are driving gains for William Grant & Sons. Continue reading →
Posted in News on September 27, 2016Exclusive: U.S. Spirits Volumes Projected To Rise 2.4% In 2016, According To Impact Databank
The U.S. spirits market is on pace to expand once again in 2016, which would mark its 21st consecutive annual gain, according to Impact Databank. Continue reading →
Posted in News on September 20, 2016Diageo Unveils New Johnnie Walker “Blenders’ Batch” Range
Diageo is innovating in the whisky space with a new Blenders’ Batch range of Scotch whiskies under its Johnnie Walker brand. Continue reading →
Posted in News on September 14, 2016Flavored Whiskies Propel Top Spirits Marketers’ Growth, But Surge Is Slowing
The world’s leading spirits marketers are finding it challenging to achieve significant progress as key categories like vodka, rum, Scotch whisky and liqueurs are showing little if any growth. Continue reading →
Posted in News on September 9, 2016Exclusive: Whiskies And Tequila Top Impact’s “Hot Prospect” Spirits Brands
Impact’s latest lineup of spirits “Hot Prospects” highlights the two fastest-growing categories in the U.S market—whisk(e)y and Tequila. Continue reading →
Posted in News on September 2, 2016Diageo Launches New Push For Cîroc, Taps Veteran Marketer To Drive North American Whiskies
Diageo has unveiled a new marketing campaign for Cîroc vodka. Created in partnership with Sean “Diddy” Combs, the brand’s new “Let’s Get It” push has an aspirational theme intended to “encourage entrepreneurs and creators to pursue their passions.” Continue reading →
Posted in News on September 2, 2016
