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Tag Archive: spirits

Impact Seminar Snapshot: Tim Hassett On The New Beam Suntory

When Suntory acquired Beam Inc. for $16 billion in 2014, the newly-forged Beam Suntory Inc. instantly emerged as the third-largest premium spirits company in the world, as well as a veritable whisk(e)y powerhouse. Continue reading →

Posted in News on March 31, 2015

Bacardi Enters Bourbon Category With Angel’s Envy Acquisition

Bacardi Ltd. has acquired Louisville-based Angel’s Share Brands, including subsidiary Louisville Distilling Co. and its Angel’s Envy Bourbon brand. Continue reading →

Posted in News on March 30, 2015

Impact Seminar Snapshot: Peter McDonough On Diageo’s Luxury Branding

With a vast portfolio featuring some of the world’s most prominent super-premium spirits brands—including Johnnie Walker Scotch and Cîroc vodka—Diageo has proven to be well-versed in the language of luxury marketing. Continue reading →

Posted in News on March 30, 2015

Exclusive: After Difficult Two Years, UV Vodka Redirects With Millennial-Targeted Campaign

Longtime Impact “Hot Brand” UV Vodka has seen its upswing upended over the past two years, as difficult conditions in the vodka market have taken their toll. Continue reading →

Posted in News on March 16, 2015

Patrón Launches Limited Edition Añejo

Patrón Spirits has unveiled its first-ever limited edition offering, Patrón Extra Añejo 7 Años. Continue reading →

Posted in News on March 13, 2015

Peter Cressy To Step Down As DISCUS CEO

Peter Cressy has announced he will step down as CEO of the Distilled Spirits Council of the United States (DISCUS) at the end of 2015, a position in which he’s served for 16 years. Continue reading →

Posted in News on March 5, 2015

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