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Tag Archive: spirits

Flavor Flurry Boosts Growth For Jim Beam

With the flavored whiskey category surging in the U.S. market—up 28% to about 8.6 million cases in 2015, according to Impact Databank—several top brands are making rapid gains with a variety of offerings.

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Posted in News on July 15, 2016

Rum Giants Bacardi And Captain Morgan Double Down On Millennial Appeal

Despite attempts to fuel volume growth and jumpstart premiumization trends, the rum category has failed to make meaningful progress in the U.S. market, declining by 1.8% to 23 million cases last year, according to Impact Databank. Continue reading →

Posted in News on July 5, 2016

Diageo To Add Nutritional Information To Johnnie Walker Labeling

This autumn, Diageo will launch new bottles of Johnnie Walker Red Label featuring on-pack alcohol content and nutritional information per typical serve. Continue reading →

Posted in News on June 30, 2016

Campari Secures Control of Grand Marnier Through Tender Offer

Gruppo Campari has gained control of Grand Marnier owner Société des Produits Marnier Lapostolle (SPML) through a tender offer that closed in recent days. Continue reading →

Posted in News on June 28, 2016

Bird Dog Taps New Product Pipeline With Small-Batch Offering, Flavor Extensions

Bird Dog whiskey, one of the U.S. market’s hottest spirits brands, is launching an array of new products this summer—including a small-batch Bourbon and two new flavored editions. Continue reading →

Posted in News on June 20, 2016

Fireball Cooling Off, But Flavored Whiskies Still Hot As Category Nears 10 Million Cases

The flavored whisk(e)y category continues to see dramatic growth, a trend that has led to an influx of new competitors. Continue reading →

Posted in News on June 16, 2016

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