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Tag Archive: Tanqueray

Gin Continues Its Revival At The High End, As Key Players Post Healthy Gains

Total gin volumes have struggled over the past decade, with U.S. consumption slipping by more than 1.2 million cases from 2008–2016. Continue reading →

Posted in News on November 16, 2016

News Briefs for September 1, 2016

•Diageo has partnered with entertainer Snoop Dog to market its Tanqueray gin brand in a new cocktail-focused strategy. Continue reading →

Posted in News on September 1, 2016

Diageo Enjoys Rebound In 2016, As Nearly Every Major Brand Posts Growth In U.S.

Diageo’s spirits portfolio enjoyed a strong turnaround in the U.S. market in fiscal 2016, as nearly every major brand in its lineup posted organic sales growth—including an array of brands that lost ground a year ago. Continue reading →

Posted in News on July 28, 2016

Diageo Sales, Volume Slip In U.S., But Leading Brands Improve

Diageo’s U.S. spirits volume declined by 2% in its fiscal first half, amid the company’s decision to dramatically reduce shipments of new products such as Ciroc Apple. Continue reading →

Posted in News on January 28, 2016

Gin’s High End Helps Buoy Struggling Category

The gin category has continued to lose ground in the U.S., with volumes shrinking about 5% over the past five years to a total of under 10 million cases, according to Impact Databank. Continue reading →

Posted in News on December 7, 2015

News Briefs for June 10, 2015

•Diageo’s Tanqueray gin has unveiled a new juniper-forward limited edition, Tanqueray Bloomsbury. Continue reading →

Posted in News on June 10, 2015

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