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Tag Archive: Tequila

With Its $5.1 Billion Deal For Patrón, Bacardi Makes A Game-Changing Play

Although the Tequila category has seen its share of acquisition activity lately—with Diageo buying Casamigos last year and Pernod swooping for full control of Avión earlier this month—the biggest move was saved for last. Continue reading →

Posted in News on January 23, 2018

News Briefs for December 26, 2017

•Exports of 100%-agave Tequila to the United States increased 14.5% in the 11-month period ending in November, to 9.5 million nine-liter cases, according to recently released statistics from the Consejo Regulador del Tequila (CRT). Continue reading →

Posted in News on December 26, 2017

Patrón Extends Core Range At The High End With Extra Añejo

Patrón is making its first new addition to its core range in 25 years with the launch of an Extra Añejo Tequila. Continue reading →

Posted in News on September 13, 2017

As Casamigos Joins The Diageo Tequila Portfolio, Don Julio Keeps Climbing

While Diageo’s $700 million bet on Casamigos Tequila has been making headlines this summer, the drinks giant’s Don Julio label remains among the hottest brands within Tequila’s high-end tier. Continue reading →

Posted in News on September 7, 2017

Control State Data Shows Spirits “Hot Brands” Continuing Their Growth In 2017

Midway through the year, Impact’s 2016 spirits “Hot Brands” appear to be maintaining their strong momentum, with nearly all of them showing solid progress in control states through the first six months of 2017. Continue reading →

Posted in News on August 21, 2017

Diageo Completes Acquisition Of Casamigos

Diageo has completed its acquisition of super-premium Tequila brand Casamigos.  Continue reading →

Posted in News on August 16, 2017

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