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Tag Archive: The Kraken

Amid A Struggling Rum Category, Premium Players Make Solid Gains

While achieving growth has been a challenge for the U.S. rum category recently, its leading brands above the $15 price point are generating positive momentum. Continue reading →

Posted in News on July 12, 2016

Proximo Enters Burgeoning Mezcal Segment With Creyente Brand

Proximo Spirits is moving into the small but fast-growing mezcal category with a new upscale brand, Creyente. Continue reading →

Posted in News on May 18, 2016

Rum Loses Ground In U.S., But $15-And-Up Segment Enjoys Progress, Sees Upside

Despite consumer tastes in the U.S. moving in the direction of aged spirits and full-flavored offerings, the rum category has been slow to make meaningful volume advances in recent years. Continue reading →

Posted in News on July 23, 2015