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Tag Archive: The Macallan

The Macallan Invests $15 Million In Digital-Focused Campaign

Edrington’s The Macallan is making a $15 million investment in a new digital marketing campaign, aiming to bring new customers to the brand through social media. Continue reading →

Posted in News on May 4, 2018

News Briefs for January 18, 2018

•Pernod Ricard has acquired the remaining minority stake in Avion Tequila that it didn’t already own. Pernod took majority control of Avion in 2014. Continue reading →

Posted in News on January 18, 2018

News Briefs for January 11, 2018

•Edrington-owned The Macallan has released a gift box in celebration of the upcoming Chinese New Year. Continue reading →

Posted in News on January 11, 2018

News Briefs for December 19, 2017

•Edrington’s The Macallan will release a 40-year-old, Sherry cask-aged expression in late December. Continue reading →

Posted in News on December 19, 2017

News Briefs for November 15, 2017

•Wine Spectator has revealed numbers 10 through seven of its Top 100 Wines of 2017 Continue reading →

Posted in News on November 15, 2017

News Briefs for November 1, 2017

•Treasury Wine Estates’ Sterling Vineyards has unveiled its first sparkling wines. Continue reading →

Posted in News on November 1, 2017

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