Tag Archive: The Wine Group
Interview, Part 2: Jeff Dubiel, CMO, The Wine Group
In the second part of our interview with Jeff Dubiel, The Wine Group’s CMO discusses premiumization within the portfolio, recent acquisitions, and the agency brands that are part of the mix. Continue reading →
Posted in News on April 2, 2019The Wine Group Relaunches Franzia With Multi-Million Dollar Campaign
Franzia has been the largest-selling wine brand by volume in the U.S. for nearly a quarter-century. This entry-level wine brand has hovered at around 23 million 9-liter cases in the U.S. over the past few years, retailing at approximately $17 a 5-liter box. This spring, Franzia owner The Wine Group is backing Franzia with its first major marketing campaign in 35 years. A full packaging revamp, as well as new products and line extensions, are also hitting the market. SND executive editor Daniel Marsteller recently spoke with The Wine Group CMO Jeff Dubiel to discuss the relaunch and the future of Franzia. Continue reading →
Posted in News on April 1, 2019News Briefs for October 23, 2018
•California’s The Family Coppola has acquired Vista Hills Vineyard, located in Oregon’s Dundee Hills AVA, for an undisclosed amount. Continue reading →
Posted in News on October 23, 2018News Briefs for August 8, 2018
•Bacardi Ltd. has named Lee Applbaum as CMO of its Grey Goose vodka brand. Continue reading →
Posted in News on August 8, 2018News Briefs for June 29, 2018
•Three weeks after Napa’s June 5 election, the Napa County Registrar of Voters has finally certified the results of the tight race on Measure C, the ballot proposal that could have restricted vineyard development in Napa’s watersheds. Continue reading →
Posted in News on June 29, 2018The Wine Group’s Cupcake Eyes Growth In Chardonnay, Sparkling Segments
Cupcake, the third-largest brand in The Wine Group portfolio and by far the company’s largest offering in the above-$10 segment, has seen overall volume slip slightly the past few years, but solid performances for its Chardonnay and sparkling portfolios are helping to bolster momentum. Continue reading →
Posted in News on May 25, 2018
